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The Key to Successful Online Marketing
Over the last decade or so, we have probably seen the biggest shift in what strategies and tactics are traditionally included in a marketing plan. Online marketing initiatives have really carved out their own piece of the pie – and its a sizable piece. And a big reason for this change is the fact that online marketing yields measurable … Read More >>
Lead Generation: Quality vs. Quantity
Lead generation is always a hot button item for every business we work with. Being able to anticipate where and when that next customer or sale will be coming in is crucial to forecasting and strategizing a long-term game plan for success. But for anyone in the know, all leads are not created equal. It’s actually … Read More >>
Marketing Tips for HR Professionals
Having worked early on in my career in various Human Resources positions, I have to say that one of the most challenging parts of the job is finding good candidates suitable for hiring. Successful recruitment and selection campaigns can be really difficult to design and execute. And now in my Marketing, Communications and Graphic Design role, that training … Read More >>
How to Make Articles POP on Twitter
Twitter and Facebook are excellent launching pads to distribute original articles or blog posts. The concept of desktop publishing has never been easier to execute and more accessible. Having recently launched our ZOO Media Group blog – Outside the Cage, we are currently collecting some very valuable data and seeing some interesting trends. Everyone has heard … Read More >>
The Power of Advertising & Ripped Abs
I guess I have to start working on my tatts. For some strange reason, the latest issue of Men’s Health found its way into my Valentine’s Day gifts. Don’t get me wrong – its a fantastic publication, one that I have subscribed to and purchased off and on for years. But I’m not really a soccer … Read More >>
I LOVE This Valentine’s Day Gift
I must admit that I’m not a huge cologne guy. I mean, I do like to spritz a nice scent now and again for social engagements and date nights. But I have to say, I absolutely love this gift I received from my wife for Valentine’s Day this year. Shoppers Drug Mart came up with just … Read More >>