Marketing is a continuously evolving industry where success is found at the intersection of consumer trends and company business models. As a new year is upon us, let’s pause for a moment to consider what 2020 marketing trends will hold for companies that choose to step out and lead the pack in their marketing campaigns.
Mobile is Mandatory
Customers are increasingly using their mobile devices to access content and social networks, and if your company or organization doesn’t provide a positive mobile experience, you will lose valuable visitors. Consider that for many users, their first experience with your brand will come through their mobile device.
Connect with Authenticity
Customers are beyond the days of the hard sell. Tactics that worked only a few short years ago, with a loud, gimmicky pitch will more than likely, turn off your potential customers. Websites, e-blasts, videos, content and social media campaigns should help consumers locate, purchase and use your product in a thoughtful, authentic manner.
Citizen Journalism Will Lead the Way
Consumers are losing faith in traditional big media brands and are more likely to trust the opinions of their peers, over that of a large, established news outlet. Users are turning to social media and real user reviews to determine if a purchase should be made. Brands that are actively engaged in thoughtful discussion on Social Media will connect with consumers who want instant answers.
SEO is Changing – For the Better
Gone are the days of stuffing keywords on a page and jumping to the first page of Google for your target keywords and phrases. Google has become much smarter and so have consumers. While having good on-page SEO is still important, even more important is engaging in conversation with your target market through the user of Content Marketing. Generating thoughtful, helpful and insightful content to help your customers make informed decisions about product purchases will be the biggest takeaway for 2020.
Blogging for Leads
Statistics show that companies with a blog generate 67% more leads than companies that don’t. Prospective customers are engaging online through the use of blogs and social media, and without joining that conversation, your company is missing out on the opportunity to communicate and engage with prospects in a subtle, but effective way.
Tell Your Story Visually
In conjunction with content marketing and blogging, consumers are becoming increasingly visual. Videos, infographics, images and custom graphics will appeal to the broadest audience. If a picture is worth a thousand words, then a video is worth ten thousand. Invest in high quality digital media such as videos and graphics that can easily be shared across social networks to help you get your story in front of potential customers through various media properties like YouTube, Vimeo, Tumblr, Pinterest or Facebook.
About ZOO Media Group
Do you need a trusted partner to help you take your online marketing efforts to new heights? ZOO Media Group will supply the expertise and know-how to serve as your one-stop marketing solution. With a combined 150 plus years of industry experience, you can trust the professionals at ZOO to be your knowledgeable and creative marketing and design partner. Contact us today and let’s make 2020 a year to remember!