Considering over half of our clients at ZOO Media Group are from the home service industry, we’ve learned a thing or two about marketing these companies over the years. Ranging from franchise operations; small, family run businesses; to large corporations – there are certain strategies and marketing tactics that work better than others when marketing […]
A well-thought-out integrated marketing plan takes time. Creating a cohesive message that’s capable of being transmitted across multiple platforms isn’t easy.
And when all of this work is finally completed and your website is launched, it’s time to kick-back and relax, right? WRONG!
When thinking about using social media in a marketing strategy, people often think business to consumer marketing. But the potential for social media marketing doesn’t have to stop there. When done right, social media can be very effective in the world of B2B marketing as well. B2B marketing largely relies on attracting new business partners […]
In the marketing world, strategies must evolve with the changing consumer landscape. Marketers must be innovative and adapt openly to new and changing concepts and platforms. Over the last few years, one of the most powerful tools that has developed into a must-have component in your marketing arsenal is social media marketing. Social media has […]
If you’ve finished reading the first part of our two-part series on how to build a successful food business and effectively market your food product, you should now know how important it is to incorporate high quality food photography into your packaging designs. But your use of great visuals shouldn’t stop there. Photography is […]
So you’ve concocted the most amazing food product and it’s a hit at all of your dinner parties. Your family and friends go crazy for your dish and you’ve started to consider that there might be other people out there that would too. You’re now looking to break into the fast-paced, competitive world of […]
Are you finding it hard to make your business stand out in the crowd? Maybe it’s time to breathe new life into your small business marketing strategy with wild ideas from ZOO Media Group. As we’ve shown over the past two weeks, it is possible to get a mighty roar in the market with a small business […]
Last week we outlined 11 small budget marketing ideas that can help businesses make big waves without spending big money. This week, we’re going to continue that theme with more small business marketing strategies to help your business roar! Marketing strategies can get a little wild, but it’s the wild ideas that often work. ZOO […]
You want to stand out to your customers as King of the Jungle, the Mighty Duck or the Proud Peacock with the brightest plumage, but you’re a small business with an even smaller marketing budget. How can you grab BIG attention without spending big money? ZOO Media Group is all about helping your business become […]