How To Use Social Media For B2B Marketing

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When thinking about using social media in a marketing strategy, people often think business to consumer marketing. But the potential for social media marketing doesn’t have to stop there. When done right, social media can be very effective in the world of B2B marketing as well. B2B marketing largely relies on attracting new business partners […]

Making The Most Of Social Media Marketing

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In the marketing world, strategies must evolve with the changing consumer landscape. Marketers must be innovative and adapt openly to new and changing concepts and platforms. Over the last few years, one of the most powerful tools that has developed into a must-have component in your marketing arsenal is social media marketing. Social media has […]

How To Build Your Food Business Part 2

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  If you’ve finished reading the first part of our two-part series on how to build a successful food business and effectively market your food product, you should now know how important it is to incorporate high quality food photography into your packaging designs. But your use of great visuals shouldn’t stop there. Photography is […]

Clever Travel Ads

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Even though the growth of online advertising continues to dwarf traditional marketing vehicles, I will always have a special place in my heart for print ads. I still love reading paper books and magazines to relax in the evening (especially with the sleep disrupting effects of blue light from tablets and laptops). What can I […]

BIG Ideas for Small Business Marketing Part 2

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Last week we outlined 11 small budget marketing ideas that can help businesses make big waves without spending big money. This week, we’re going to continue that theme with more small business marketing strategies to help your business roar! Marketing strategies can get a little wild, but it’s the wild ideas that often work. ZOO […]

Marketing Tips for Long-Term Care Homes

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If there’s one thing that’s for certain in this world, it’s the fact that we all get older. There’s just no fighting time. Every day, more and more Canadians sign their retirement papers and officially embark upon their Golden Years. In fact, seniors now make up the fastest-growing age group in the nation, a trend […]

Why You Should Outsource Your Marketing

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Operating a small or midsized business isn’t easy. Your margins are slim, your resources are maxed and, more often than not, you’re the one in charge of doing everything. However, when small business owners insist on handling their own marketing, things can often take a turn for the worst. It’s funny – most small and […]