Having a website is a critical part of doing business in today’s digital age. Before consumers even leave their homes to purchase a product or service, they’ve likely already checked out potential businesses online. This is why dynamic and effective web design is key when it comes to turning online searchers into buyers. But to […]
First impressions are everything. I’m sure you’ve heard these words a million times before. And never has a phrase rang more true than when talking about web design. In today’s day and age however, first impressions are hardly made by person-to-person interactions anymore. Chances are, before a potential customer or client meets with you in […]
If you’ve finished reading the first part of our two-part series on how to build a successful food business and effectively market your food product, you should now know how important it is to incorporate high quality food photography into your packaging designs. But your use of great visuals shouldn’t stop there. Photography is […]
So you’ve concocted the most amazing food product and it’s a hit at all of your dinner parties. Your family and friends go crazy for your dish and you’ve started to consider that there might be other people out there that would too. You’re now looking to break into the fast-paced, competitive world of […]
Even though the growth of online advertising continues to dwarf traditional marketing vehicles, I will always have a special place in my heart for print ads. I still love reading paper books and magazines to relax in the evening (especially with the sleep disrupting effects of blue light from tablets and laptops). What can I […]
When you operate a branding and graphic design agency, you are constantly looking for creative inspiration. And the wild world of the Internet is obviously a great way to explore artwork and artists that are putting unique spins on conventional mediums. Case in point, French artist and photographer Sébastien Del Grosso has taken a super cool approach […]
With Christmas just around the corner, you may be struggling to find that perfect gift for the selfie obsessed special someone in your life. I’m happy to say, your search is over. As the saying goes, you can’t truly love someone until you love yourself. Thanks to Hungary-based toymaker Magdolna Bakos of art workshop Mahinarium, you can now […]
OK. I admit it. Mother Nature…you’ve won. I’ve officially been beaten down and demoralized by the extended cold and snow of Ontario Winter circa 2014. The lack of warmth and sunshine – warmth and sunshine that I expect and deserve to get at least a little taste of by the end of freaking March, is […]
Is success in the cards for you? It could be, but only if you’ve got a great business card to back you up. Even in today’s world of online networking and Linkedin recommendations, a good old-fashioned business card is still one of the best networking tools out there. Whether you’re marketing yourself or your company, […]
When was the last time you gave your company website a serious overhaul? One, two, five years? How can a company tell if now’s the right time to change both the functionality and aesthetics of their online presence? If you’re worried that your website design is getting left in the dust, now’s the perfect time […]