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How To Use Social Media For B2B Marketing

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When thinking about using social media in a marketing strategy, people often think business to consumer marketing. But the potential for social media marketing doesn’t have to stop there. When done right, social media can be very effective in the world of B2B marketing as well. B2B marketing largely relies on attracting new business partners […]

Making The Most Of Social Media Marketing

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In the marketing world, strategies must evolve with the changing consumer landscape. Marketers must be innovative and adapt openly to new and changing concepts and platforms. Over the last few years, one of the most powerful tools that has developed into a must-have component in your marketing arsenal is social media marketing. Social media has […]

How Web Design Can Help You Increase Sales

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Having a website is a critical part of doing business in today’s digital age. Before consumers even leave their homes to purchase a product or service, they’ve likely already checked out potential businesses online. This is why dynamic and effective web design is key when it comes to turning online searchers into buyers. But to […]

Complacency Kills: Stay relevant in the world of web design

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First impressions are everything. I’m sure you’ve heard these words a million times before. And never has a phrase rang more true than when talking about web design. In today’s day and age however, first impressions are hardly made by person-to-person interactions anymore. Chances are, before a potential customer or client meets with you in […]

How To Build Your Food Business Part 2

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  If you’ve finished reading the first part of our two-part series on how to build a successful food business and effectively market your food product, you should now know how important it is to incorporate high quality food photography into your packaging designs. But your use of great visuals shouldn’t stop there. Photography is […]

Clever Travel Ads

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Even though the growth of online advertising continues to dwarf traditional marketing vehicles, I will always have a special place in my heart for print ads. I still love reading paper books and magazines to relax in the evening (especially with the sleep disrupting effects of blue light from tablets and laptops). What can I […]