Advertising

How To Use Social Media For B2B Marketing

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When thinking about using social media in a marketing strategy, people often think business to consumer marketing. But the potential for social media marketing doesn’t have to stop there. When done right, social media can be very effective in the world of B2B marketing as well. B2B marketing largely relies on attracting new business partners […]

Clever Travel Ads

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Even though the growth of online advertising continues to dwarf traditional marketing vehicles, I will always have a special place in my heart for print ads. I still love reading paper books and magazines to relax in the evening (especially with the sleep disrupting effects of blue light from tablets and laptops). What can I […]

How To Choose the Right Web Development Agency

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Now that 2016 is here, is it time to start thinking about updating your company website? If it’s been more than 3 years since your last website update, it’s time to look at what’s changed in digital marketing to determine what opportunities your company or organization could be missing out on. In 2016, a website […]

IKEA Assembly Ads

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Are you the type of person that maticulously reads and follows instructions when trying to assemble that newly purchased piece of furniture or home accessory? Or do you prefer to jump right in and figure things out as you go along? I definitely fall in the first category. I’m somewhat obsessive about systems and structure, so lists and […]

Awesome Advertising

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Advertising is everywhere. When you walk down the street, it’s all around you. When you open a magazine, turn on the TV or radio, enter a taxi or browse the Internet – you’ll be bombarded with ads. So how do companies make sure their message is heard over all that noise? Awesome advertising creative, that’s how!   […]

Starbucks Support More Ads with Wi-Fi

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There’s free. And then there’s free with strings attached. Starbucks are now serving even more ads to their customers via their free Wi-Fi service that is available across their network of 7,000 U.S. stores. When people connect to their Wi-Fi service, they are shown a static banner on the home page. The company has now […]

Premium Publishers Give Private Marketplaces Another Look

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Marketing and advertising methods continue to change with new technology. It seems that private marketplaces are getting another look by premium publishers as the technology has improved and programmatic buying gains traction. The aim is to take advantage of publishers’ most valuable online ad inventories, with the help of a select number of VIP advertisers, […]