Posts By: Chris Dugas

Why Your Marketing Strategy Might Need An Update

Posted by & filed under Marketing, Technology, Web Design.

Creating an effective marketing strategy can take a lot of time and effort. You have to evaluate the vision, values and goals of your company or organization, determine your target audience, research where that specific audience spends their time and choose the appropriate marketing channels to get your company’s products and services in front of […]

How To Use Social Media For B2B Marketing

Posted by & filed under Advertising, Marketing, Technology.

When thinking about using social media in a marketing strategy, people often think business to consumer marketing. But the potential for social media marketing doesn’t have to stop there. When done right, social media can be very effective in the world of B2B marketing as well. B2B marketing largely relies on attracting new business partners […]

Making The Most Of Social Media Marketing

Posted by & filed under Branding, Marketing.

In the marketing world, strategies must evolve with the changing consumer landscape. Marketers must be innovative and adapt openly to new and changing concepts and platforms. Over the last few years, one of the most powerful tools that has developed into a must-have component in your marketing arsenal is social media marketing. Social media has […]

How Web Design Can Help You Increase Sales

Posted by & filed under Art & Design, Branding, Technology, Web Design.

Having a website is a critical part of doing business in today’s digital age. Before consumers even leave their homes to purchase a product or service, they’ve likely already checked out potential businesses online. This is why dynamic and effective web design is key when it comes to turning online searchers into buyers. But to […]

Complacency Kills: Stay relevant in the world of web design

Posted by & filed under Art & Design, Technology, Web Design.

First impressions are everything. I’m sure you’ve heard these words a million times before. And never has a phrase rang more true than when talking about web design. In today’s day and age however, first impressions are hardly made by person-to-person interactions anymore. Chances are, before a potential customer or client meets with you in […]

How To Build Your Food Business Part 2

Posted by & filed under Art & Design, Branding, Marketing, Web Design.

  If you’ve finished reading the first part of our two-part series on how to build a successful food business and effectively market your food product, you should now know how important it is to incorporate high quality food photography into your packaging designs. But your use of great visuals shouldn’t stop there. Photography is […]

How To Build Your Food Business Part 1

Posted by & filed under Art & Design, Branding, Graphic Design, Marketing.

  So you’ve concocted the most amazing food product and it’s a hit at all of your dinner parties. Your family and friends go crazy for your dish and you’ve started to consider that there might be other people out there that would too. You’re now looking to break into the fast-paced, competitive world of […]

Clever Travel Ads

Posted by & filed under Advertising, Art & Design, Branding, Graphic Design.

Even though the growth of online advertising continues to dwarf traditional marketing vehicles, I will always have a special place in my heart for print ads. I still love reading paper books and magazines to relax in the evening (especially with the sleep disrupting effects of blue light from tablets and laptops). What can I […]

Tips for a Great Blog

Posted by & filed under Advertising, Art & Design, Marketing.

There are probably close to 200 million blogs on the Internet. From cooking tips or political commentary to financial advice or in our case, everything to do with our love for marketing & design – there is no shortage of resources out there for pretty much anything you want to read and learn about. But […]