Marketing

Why Your Marketing Strategy Might Need An Update

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Creating an effective marketing strategy can take a lot of time and effort. You have to evaluate the vision, values and goals of your company or organization, determine your target audience, research where that specific audience spends their time and choose the appropriate marketing channels to get your company’s products and services in front of […]

How To Use Social Media For B2B Marketing

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When thinking about using social media in a marketing strategy, people often think business to consumer marketing. But the potential for social media marketing doesn’t have to stop there. When done right, social media can be very effective in the world of B2B marketing as well. B2B marketing largely relies on attracting new business partners […]

Making The Most Of Social Media Marketing

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In the marketing world, strategies must evolve with the changing consumer landscape. Marketers must be innovative and adapt openly to new and changing concepts and platforms. Over the last few years, one of the most powerful tools that has developed into a must-have component in your marketing arsenal is social media marketing. Social media has […]

How To Build Your Food Business Part 2

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  If you’ve finished reading the first part of our two-part series on how to build a successful food business and effectively market your food product, you should now know how important it is to incorporate high quality food photography into your packaging designs. But your use of great visuals shouldn’t stop there. Photography is […]

How To Choose the Right Web Development Agency

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Now that 2016 is here, is it time to start thinking about updating your company website? If it’s been more than 3 years since your last website update, it’s time to look at what’s changed in digital marketing to determine what opportunities your company or organization could be missing out on. In 2016, a website […]

This blog post is going to suck

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Said the voice inside my head. Ever sit down to write and go completely blank? Absolutely nothing comes to mind, or at least nothing that seems relevant or worth writing about. Zip, zero, zilch, zippo…you got nothin’. But content is KING right? Especially when it comes to copywriting for websites, social media and search engine […]