Eight Features Every Startup Website Needs

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You’ve gone from idea generation to concept development, and now you’re ready to start rolling out your product. After months of hard work and sleepless nights, you’re finally ready to start the commercialization process and marketing efforts for your offering.

First things first, you’re going to need a website.

But not just any website. You need a site that clearly defines your brand and efficiently encapsulates your offerings. It needs to be fresh and functional; a tool that’s not only for user acquisition but also one that helps generate sales, educates users, and provides important insights into your company and its people.

As a startup, you often have one chance to make a splash. To do so, you’re going to need to arm your website with an arsenal of marketing tools. This includes:

1.    Email Management Tools
Collect contact information from interested prospects by integrating sophisticated email management tools in your website. You can then create email campaigns to get customers excited about product launches and keep them informed on company news.

2.    Landing Pages

While technically every page on your website can function as a landing page, successful startup marketing campaigns require a more streamlined product funnel. When crafting your website design, be sure to create focused landing pages that align with your outreach efforts. This will help you direct customers through your sales funnel in a quick and efficient way, increasing conversion rates and helping grow your user base.

3.    Proper Tracking Analytics

The only way to know whether or not your London, Ontario website design is working is if you have tracking analytics running. Regularly reviewing your analytics will help you understand the behaviours of your web users, as well as the performance of your online marketing efforts.

4.    Squeeze Pages

Build hype for upcoming product launches or announcements with a “squeeze page” or opt-in campaign. These pages, when tied to an email management program, make it easy for you to collect information on potential customers during the pre-launch process. You can then offer these early adopters special discounts or limited-time offers upon launch.

5.    Social Proof

Assure your users that your business is a established by displaying the logos of businesses you’ve worked with, testimonials from satisfied customers, and links to press coverage that your business has received.

6.    Dedicated Emails

This might seem like a simple suggestion, however it’s one that many startups don’t take seriously. Creating and monitoring a dedicated inquiries email is critical as it shows potential customers and users that you care enough to engage them in a dialogue. When designing your site, make sure that your website designer includes at least one contact form pointing to this email address. Then make sure to monitor it! The two or so minutes that it takes to respond could be the difference between a happy customer and a disgruntled one.

7.    Demos and/or Tours

Don’t just tell visitors what your product does, show them with a demonstration on your website. Video tours, animated diagrams, and full-fledged user demos are a great way to get people excited about what you have to offer.

8.    Cross Promote with Social Media

The sooner you can get fans and followers backing your product, the easier it will be to spread the word. What’s more, you can actually include fans in the decision making process through social media outreach. Allow them to vote on product upgrades or ask for them to offer input on new offerings. Not only will this help inspire engagement, but it will also enable you to learn from some of your biggest advocates.

Make waves with your startup marketing campaign and website design. Contact ZOO Media Group today for more tips on how to properly launch your product and build a strong brand.