Help Google LOVE Your Website

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Google Website Love

To help your business to succeed online, website design and Search Engine Optimization are two peas in a pod, BFFs, the dynamic duo – well, you get the picture. Website optimization should be top of mind when developing a website if your goals are to market your brand to a wider audience and boost your sales. To do this, you need to make sure you understand what SEO tools and strategies are available to make your website attractive to Google crawlers and site visitors.

ZOO Media Group wants to see your online hits explode with cutting edge website design and development techniques. So we have complied some tips to help you climb to the top of the business food chain with valuable website optimization tactics. Here are some proven strategies to help sharpen your SEO tools.

Use minimal doses of Java

In website development, it’s easy to fall back on JavaScript. However, JavaScript isn’t always your best option when you’re trying to make your website design search engine friendly. JavaScript doesn’t jive well with mobile devices, and users will quickly get frustrated if your website won’t load on their smartphones or tablets. In order to boost your rep on Google, you need to provide a good experience for users.

JavaScript can also impede search engine crawlers. While it can be used effectively in web design, search engines don’t know how to read it. When crawlers are trying to index your site, JavaScript can get in the way so to speak and can slow them down. It’s far from the best way to communicate to search engines what your website is all about – so use it sparingly.

Don’t impede traffic

If you’re driving through town, and you know that one possible route to your destination is blocked with slow traffic, you’re more likely to take a detour. Internet users are no different. If they have to wait longer than 3-5 seconds for a page to load, users will go elsewhere. To avoid impeding traffic, use smaller images, browser caching, and enable compression in your website design. After all, you only have one chance to make a first impression.

Use optimal images

Bigger isn’t always better. Smaller images will do a better job wooing search engines into loving your site. The best size range to use is between 30 to 100 KB. For the best resolution, use 72 dpi. This size and resolution will help your site load faster. Finally, make sure to include keyword rich alt tags in the graphics, buttons, and header and logo images on every page of your website.

Don’t spam your readers

When you pick a keyword, make sure it’s relevant. If a keyword isn’t relevant to your company, you’re going to get a lot of frustrated users who were expecting something entirely different from your website. When you finally find a few good keywords, avoid overuse. You want to use them enough to attract search engines, but avoid spamming your pages by keyword stuffing.

Optimize your URLs

Search engines aren’t just looking at your content and images – they’re also searching your page URLs. Include descriptive and relevant keywords for every page. Keep your URLs short and sweet, while offering users and search engines some information about your site content.

Create an accommodating website design

To be a really excellent host to guests, you have to be accommodating. Julie is vegetarian, Johnny is gluten-free, and Rosemary hates mashed potatoes. What’s a host to do? Make sure that everyone walks away with a full, happy stomach! So you want your website and SEO tools to do the same thing for your users. Develop your website to feature responsive design. This means that your site is automatically adjusting to desktops and mobile devices for optimal viewing.

Increase your inclusivity

While you’re being accommodating with your website development, boost your inclusivity factor for social media networks as well. Websites aren’t the sole way to reach out to your audience, and your accounts on Pinterest, Facebook, Twitter, Google+, and others should be acknowledged and linked to from your website. Create buttons for each social media site you have to boost your search engine results.

Don’t create a maze

We like mazes as much as the next person, but making a labyrinthine website won’t do you any favours. Strive to create an easy to navigate, hassle-free website for optimal user satisfaction. Help them find what they’re looking for quickly with clean navigation bars across the top of the page or running down the side margin.

Provide a map

If you want really top quality search engine visibility, be sure to include a XML sitemap. This tool for website optimization offers higher visibility to search engines, while alerting them to changes occurring on your site. Sitemaps also provide easier navigation to your users.

Appeal to your users

Most importantly, you need to appeal to your users. Get a larger wave of traffic to your site, and keep them there, with fun and engaging interactive website design. Make sure the headings and text on your pages are clear, concise and informative, while being visually appealing and fun. Use the top quarter of the page to grab people’s attention and quickly express visually what your company is about and what it has to offer.

A couple of bonus tips – include videos or an image slider to eliminate stagnancy. With moving features, your page appears to be alive and active. And as mentioned above, make sure your navigation bar is easily accessible and easy to understand.

With these SEO tools, you’ll be well on your way to having a website design that climbs quickly in search engine rankings. And when you add frequent and engaging, well-written content, your website optimization will go through the roof! If you need some help getting your website development and branding off the ground, contact the ZOO Keepers from ZOO Media Group to incorporate some wild ideas that work.