How to Create a Social Media Recruiting Strategy

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So, you’re in the market for a new hire at your company. You’re looking for someone who’s smart, charismatic, and creative. They should have a willingness to learn and a unique personality. Your HR department has posted the offer on the company website, distributed the job description to numerous job banks, and even posted an ad in the paper. But you still haven’t found someone who fits the bill.

Perhaps it’s time to rethink your recruitment strategy. “Social media is becoming a very useful recruitment tool for businesses of all sizes, especially when recruiting specifically for new media rock stars” explains Chris Dugas, Partner & Managing Director at ZOO Media Group. “Finding well qualified candidates has never been easier — provided you know how to attract the right people.”

The following are four areas to consider when adopting a social media recruiting strategy:

1) Develop a clear employment brand.

Every business spends time and money developing the marketing branding for their company. But just how much energy do you devote to creating an employment brand? While traditional job boards, like Monster and Simply Hired, rarely extend much beyond the content that’s included in the job description, marketing a position via social media will take considerable effort and branding know-how. When recruiting using Web 2.0 tools you need to be confident about how you present your brand — a lack of confidence will send potential candidates running.

2) Don’t go too big.

Using social media for business strategy involves setting some boundaries. The same goes when creating a social media recruitment plan. The social web is named that way for a reason — it’s social, which means you need to be able to engage and interact regularly in order to be successful. When devising your employment marketing branding, make sure to take the time to determine what your level of outreach will be. Your HR department should be prepared to spend 15 to 20 hours a week working the various channels. Remember: regardless of how much time you schedule, effective content creation almost always takes longer than you originally expect it to.

3) Define your strategy.

Your social media recruitment strategy should be about identifying the addressable market of potential talent and finding a way to connect with them directly. You’ll want to make sure that your talent pool is well-segmented and that you’re focusing your energies on a specific employee profile. Once you know exactly who you’re looking for, you’ll need to figure out what interests these folks. Do they like Harry Potter or True Blood? Are they more likely to attend a Pearl Jam concert or a NKOTB show? You’ll be engaging with these potential candidates on a personal level as part of your employment marketing strategy, so it’s important that you know a little bit about their personalities.

4) Prioritize what tools you will use.

When it comes to selecting which networks or tools will work best for your social media recruitment strategy, don’t stray too far from your comfort zones. Publishing companies may wish to start with a recruitment blog since the realm of writing is familiar. Facebook brings a slightly more casual element to the engagement and might be a more comfortable option for restaurants, clubs and media companies.

If you’re having trouble hiring exceptional employees, it could be because you’re taking the wrong approach to marketing the position and your business. Let the marketing branding minds at ZOO Media Group create a social media for business employment strategy that suits your company’s unique needs.

About ZOO Media Group

London-based ZOO Media Group has extensive experience working with Human Resources departments on projects ranging from employee benefits program packages, virtual job fair sites, employee handbooks, and communications for new-hire orientation programs. We help HR departments develop impactful and engaging materials that both attract new hires and connect with current employees. We also provide custom website and intranet website development, search engine optimization and search engine marketing services.  Contact us today to learn more.


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