I was looking back over some of the articles we have published since launching the ZOO Media Group website in 2005, and this has to be one of my all-time favorites. Short but sweet – it boils down the concept of marketing into the most basic of terms. It’s a very simple yet effective way to describe our industry to a child, and to any adult for that matter! It reminds me just why I love to do what I do for a living. Enjoy!
If the circus is coming to town and you paint a sign saying, “The Circus Is Coming to the Fairgrounds Sunday,” – that’s Advertising.
If you put the sign on an elephant’s back and parade him through town, – that’s a Promotion.
If the elephant walks through the Mayor’s flower bed, – that’s Publicity.
If you can get the Mayor to laugh about it, – that’s Public Relations.
And if you planned the whole darn thing, – that’s Marketing!