Five Tips to Build Better Business Cards

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Is success in the cards for you? It could be, but only if you’ve got a great business card to back you up. Even in today’s world of online networking and Linkedin recommendations, a good old-fashioned business card is still one of the best networking tools out there.  Whether you’re marketing yourself or your company, […]

2020 Marketing Trends

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Marketing is a continuously evolving industry where success is found at the intersection of consumer trends and company business models. As a new year is upon us, let’s pause for a moment to consider what 2020 marketing trends will hold for companies that choose to step out and lead the pack in their marketing campaigns. […]

The Five Principles of Effective Logo Design

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A good logo must accomplish many things. It should be simple but memorable. Appropriate, yet graphically appealing. But more importantly, a logo must communicate an intended meaning while generating interest and credibility for your business and industry.

It’s a Digital Jungle Out There – Let ZOO Media Group Be Your Guide

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We live in an increasingly digital world. Most people turn to the internet when they are looking for anything – from a restaurant for dinner to which new dishwasher to buy. The competition is fierce as countless other businesses are competing for the same attention – attention that does not span past the first page […]

Recruit Like A Marketing Genius

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Having worked early on in my career in various Human Resources positions, I have to say that one of the most challenging parts of the job is finding good candidates suitable for hiring. Successful recruitment and selection campaigns can be really difficult to design and execute. And now in my Communications,  Graphic Design and Web Design roles, […]