Considering over half of our clients at ZOO Media Group are from the home service industry, we’ve learned a thing or two about marketing these companies over the years. Ranging from franchise operations; small, family run businesses; to large corporations – there are certain strategies and marketing tactics that work better than others when marketing […]
Just like the featured quote in this newsletter, we agree that having a blog is one of the most important pieces to your social media and online marketing strategy.
ZOO Media Group is thrilled to announce we have been named Agency of Record for Ontario office furniture retailer extraordinaire atWork.
Is success in the cards for you? It could be, but only if you’ve got a great business card to back you up. Even in today’s world of online networking and Linkedin recommendations, a good old-fashioned business card is still one of the best networking tools out there. Whether you’re marketing yourself or your company, […]
Marketing is a continuously evolving industry where success is found at the intersection of consumer trends and company business models. As a new year is upon us, let’s pause for a moment to consider what 2020 marketing trends will hold for companies that choose to step out and lead the pack in their marketing campaigns. […]
So, you’re in the market for a new hire at your company. You’re looking for someone who’s smart, charismatic, and creative. But you still haven’t found someone who fits the bill.
A good logo must accomplish many things. It should be simple but memorable. Appropriate, yet graphically appealing. But more importantly, a logo must communicate an intended meaning while generating interest and credibility for your business and industry.
Guerrilla marketing is a strategic form of alternative marketing that relies on energy and imagination rather than big budgets and conventional approaches.
A well-thought-out integrated marketing plan takes time. Creating a cohesive message that’s capable of being transmitted across multiple platforms isn’t easy.
We live in an increasingly digital world. Most people turn to the internet when they are looking for anything – from a restaurant for dinner to which new dishwasher to buy. The competition is fierce as countless other businesses are competing for the same attention – attention that does not span past the first page […]