Marketing Tips for Home Service Businesses

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Considering over half of our clients at ZOO Media Group are from the home service industry, we’ve learned a thing or two about marketing these companies over the years. Ranging from franchise operations; small, family run businesses; to large corporations – there are certain strategies and marketing tactics that work better than others when marketing […]

SEO Copywriting that Matters

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Search engine optimization (SEO) has long been a buzz term in the online marketing world. For those of you unfamiliar with this marketing method, SEO is the process of improving the volume or quality of traffic to a website by increasing the site’s rank in popular search engines.

Five Tips to Build Better Business Cards

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Is success in the cards for you? It could be, but only if you’ve got a great business card to back you up. Even in today’s world of online networking and Linkedin recommendations, a good old-fashioned business card is still one of the best networking tools out there.  Whether you’re marketing yourself or your company, […]

2020 Marketing Trends

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Marketing is a continuously evolving industry where success is found at the intersection of consumer trends and company business models. As a new year is upon us, let’s pause for a moment to consider what 2020 marketing trends will hold for companies that choose to step out and lead the pack in their marketing campaigns. […]

The Five Principles of Effective Logo Design

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A good logo must accomplish many things. It should be simple but memorable. Appropriate, yet graphically appealing. But more importantly, a logo must communicate an intended meaning while generating interest and credibility for your business and industry.