Implementing a viral marketing campaign is a great way to get people talking about your brand and your products and services. But word-of-mouth marketing isn’t the only thing that viral campaigns can accomplish for your business.
Quality backlinks should play a major role in any online marketing strategy for a number of reasons. First, the number of backlinks to your website is a strong indicator of the popularity and importance of your site.
After years of planning and preparation, you’re finally ready to take the last step and unveil your product to the world. There’s just one problem — you have no idea about how to go about launching your product online.
It’s hard to resist a good online contest now and then, especially when the grand prize is a trendy new gizmo or a useful gift card. But did you know that there are real benefits for businesses?
The best things in life are free, or so we’ve been told. Does this also hold true when choosing a software application for your next online project? Is free, open source software a better option for small businesses?
Does your business have a strong brand? A better question at this point might be – what exactly is a brand?
Once upon a time, online banner ads ruled the Internet, tempting online shoppers with unbelievable deals and eye-catching designs. The very concept behind these ads was revolutionary.
Good things happen to businesses when they are confident in knowing and understanding their target market. When you know who your customers are, objectives become clearer and your marketing strategies can be far more focused.
Search engine optimization (SEO) has long been a buzz term in the online marketing world. For those of you unfamiliar with this marketing method, SEO is the process of improving the volume or quality of traffic to a website by increasing the site’s rank in popular search engines.
A recent study by Publicis Groupe’s ZenithOptimedia forecasted that online ad spending will increase by nearly 13% this year, thanks to the rapidly fading print media market and the growth of online social networking.