The Truth About Viral Marketing

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Implementing a viral marketing campaign is a great way to get people talking about your brand and your products and services. But word-of-mouth marketing isn’t the only thing that viral campaigns can accomplish for your business.

How to Build Quality Backlinks

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Quality backlinks should play a major role in any online marketing strategy for a number of reasons. First, the number of backlinks to your website is a strong indicator of the popularity and importance of your site.

How to Launch your Product Online

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After years of planning and preparation, you’re finally ready to take the last step and unveil your product to the world. There’s just one problem — you have no idea about how to go about launching your product online.

Is Open Source Software Right for You?

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The best things in life are free, or so we’ve been told. Does this also hold true when choosing a software application for your next online project? Is free, open source software a better option for small businesses?

Making Online Banner Ads Effective

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Once upon a time, online banner ads ruled the Internet, tempting online shoppers with unbelievable deals and eye-catching designs. The very concept behind these ads was revolutionary.

Market Research Tips for Your Business

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Good things happen to businesses when they are confident in knowing and understanding their target market. When you know who your customers are, objectives become clearer and your marketing strategies can be far more focused.

SEO Copywriting that Matters

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Search engine optimization (SEO) has long been a buzz term in the online marketing world. For those of you unfamiliar with this marketing method, SEO is the process of improving the volume or quality of traffic to a website by increasing the site’s rank in popular search engines.

Online Advertising Opportunities

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A recent study by Publicis Groupe’s ZenithOptimedia forecasted that online ad spending will increase by nearly 13% this year, thanks to the rapidly fading print media market and the growth of online social networking.