How to Stand Out at Your Next Trade Show

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Tradeshows represent a significant opportunity to enhance your brand visibility, promote new and innovative products, generate sales leads and make new contacts. Whether you’re an electronics manufacturer or clothing designer, participating in a tradeshow can help propel your brand to a whole new level.

Achieving Balance in Graphic Design

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In order to stay healthy, people need to eat a balanced diet. We balance our chequebooks, our bank accounts and we also attempt to establish a balance between work and family. Balance is a fundamental part of everyday life, especially when you’re a graphic designer.

The Five Principles of Effective Logo Design

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A good logo must accomplish many things. It should be simple but memorable. Appropriate, yet graphically appealing. But more importantly, a logo must communicate an intended meaning while generating interest and credibility for your business and industry.

Include Facebook in your Marketing Plan

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Last week marked a major milestone in online marketing as Hitwise reported that social networking mega-site Facebook.com unseated search engine giant Google.com as the most visited site on the internet.

Building a Strong Brand on the Web

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Somewhere along the line, branding lost its way. Instead of representing the worth of a product of service, branding became all about image and marketing became the process of telling emotion-eliciting little white lies.