Making Online Banner Ads Effective

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Once upon a time, online banner ads ruled the Internet, tempting online shoppers with unbelievable deals and eye-catching designs. The very concept behind these ads was revolutionary.

Market Research Tips for Your Business

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Good things happen to businesses when they are confident in knowing and understanding their target market. When you know who your customers are, objectives become clearer and your marketing strategies can be far more focused.

SEO Copywriting that Matters

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Search engine optimization (SEO) has long been a buzz term in the online marketing world. For those of you unfamiliar with this marketing method, SEO is the process of improving the volume or quality of traffic to a website by increasing the site’s rank in popular search engines.

Online Advertising Opportunities

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A recent study by Publicis Groupe’s ZenithOptimedia forecasted that online ad spending will increase by nearly 13% this year, thanks to the rapidly fading print media market and the growth of online social networking.

How to Stand Out at Your Next Trade Show

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Tradeshows represent a significant opportunity to enhance your brand visibility, promote new and innovative products, generate sales leads and make new contacts. Whether you’re an electronics manufacturer or clothing designer, participating in a tradeshow can help propel your brand to a whole new level.

Achieving Balance in Graphic Design

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In order to stay healthy, people need to eat a balanced diet. We balance our chequebooks, our bank accounts and we also attempt to establish a balance between work and family. Balance is a fundamental part of everyday life, especially when you’re a graphic designer.