Does your business have a strong brand? A better question at this point might be – what exactly is a brand?
Once upon a time, online banner ads ruled the Internet, tempting online shoppers with unbelievable deals and eye-catching designs. The very concept behind these ads was revolutionary.
Good things happen to businesses when they are confident in knowing and understanding their target market. When you know who your customers are, objectives become clearer and your marketing strategies can be far more focused.
Search engine optimization (SEO) has long been a buzz term in the online marketing world. For those of you unfamiliar with this marketing method, SEO is the process of improving the volume or quality of traffic to a website by increasing the site’s rank in popular search engines.
A recent study by Publicis Groupe’s ZenithOptimedia forecasted that online ad spending will increase by nearly 13% this year, thanks to the rapidly fading print media market and the growth of online social networking.
Have you ever visited YouTube to watch a particular video and found yourself watching 10 or 20 additional clips…well…just because? You’re not alone.
Tradeshows represent a significant opportunity to enhance your brand visibility, promote new and innovative products, generate sales leads and make new contacts. Whether you’re an electronics manufacturer or clothing designer, participating in a tradeshow can help propel your brand to a whole new level.
While assignment photography is used to capture specific images for an individual project, stock images are produced by a variety of photographers for mass use and distribution. There are advantages and disadvantages to using both in a design project.
The Internet has changed the way businesses engage with customers. From Face Book fans to Twitter followers, businesses are now required to engage with customers online in order to be successful.
In order to stay healthy, people need to eat a balanced diet. We balance our chequebooks, our bank accounts and we also attempt to establish a balance between work and family. Balance is a fundamental part of everyday life, especially when you’re a graphic designer.