A good logo must accomplish many things. It should be simple but memorable. Appropriate, yet graphically appealing. But more importantly, a logo must communicate an intended meaning while generating interest and credibility for your business and industry.
Last week marked a major milestone in online marketing as Hitwise reported that social networking mega-site Facebook.com unseated search engine giant Google.com as the most visited site on the internet.
Somewhere along the line, branding lost its way. Instead of representing the worth of a product of service, branding became all about image and marketing became the process of telling emotion-eliciting little white lies.
Although the athletes were the focus at the 2010 Vancouver Winter Olympic Games, it was pretty much impossible not to be distracted by the sea of logos and product placements throughout the television coverage.
ZOO Media Group is pleased to announce they have been named agency of record for VirtMac, the Magnetic Manipulative Teaching System.
ZOO Media Group is thrilled to announce our partnership with BFI Canada. In addition to developing BFI’s strategic marketing campaign for 2010, ZOO will be providing their market research, branding and graphic design services.
Operating a marketing company, we frequently purchase various electronic gadgets — most of which are intended to make our life easier. From the BlackBerry to various laptop computers, cameras and printers — the intention is to help us work smarter (but don’t confuse that with working less).
ZOO Media Group started 2010 off on an exciting note with the launch of the new e-WHMIS Safety Training Inc. online training website and flash training module.
At the best of times, it is difficult to make prospective clients pick up the telephone and call your business. It is even more challenging to accomplish when economic times are tough.
You have a beautiful looking website with user-friendly navigation, and yet it is not translating into sales for your business. Even on the World Wide Web, shoppers like to window shop and kick the tires before making a purchase.