The Five Principles of Effective Logo Design

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A good logo must accomplish many things. It should be simple but memorable. Appropriate, yet graphically appealing. But more importantly, a logo must communicate an intended meaning while generating interest and credibility for your business and industry.

Include Facebook in your Marketing Plan

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Last week marked a major milestone in online marketing as Hitwise reported that social networking mega-site Facebook.com unseated search engine giant Google.com as the most visited site on the internet.

Building a Strong Brand on the Web

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Somewhere along the line, branding lost its way. Instead of representing the worth of a product of service, branding became all about image and marketing became the process of telling emotion-eliciting little white lies.

Stand By Your Brand!

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Operating a marketing company, we frequently purchase various electronic gadgets — most of which are intended to make our life easier. From the BlackBerry to various laptop computers, cameras and printers — the intention is to help us work smarter (but don’t confuse that with working less).