Going Green – Environmentally Friendly Brands

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Gone are the days where companies could focus their attention solely on generating revenue and capturing market share. Although most people are not card carrying environmental activists, most of us do care about the health of our planet.

Viral Marketing – Creating a Buzz

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Have you ever wondered why a certain You Tube video clip for example, takes on a life of its own and is passed around cyberspace millions of time in a matter of hours? Generally, it involves something with entertainment value — but what makes one item “buzz-worthy” over another?

Marketing in a Downward Economy

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Recessionary times call for a different approach to marketing, as no two recessions are alike and no two customers are exactly alike either. All your customers are affected differently, and therefore react differently to economic challenges.

Online Advertising – Are you in?

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Recent studies have shown that online advertising is on the rise and for good reason. Online advertising is a form of advertising that uses the Internet and World Wide Web to deliver marketing messages and attract new customers.