When we talk ‘brand experience’, we are looking at a three point process that we all go through when purchasing a product or service for the first time.
Gone are the days where companies could focus their attention solely on generating revenue and capturing market share. Although most people are not card carrying environmental activists, most of us do care about the health of our planet.
Have you ever wondered why a certain You Tube video clip for example, takes on a life of its own and is passed around cyberspace millions of time in a matter of hours? Generally, it involves something with entertainment value — but what makes one item “buzz-worthy” over another?
Recessionary times call for a different approach to marketing, as no two recessions are alike and no two customers are exactly alike either. All your customers are affected differently, and therefore react differently to economic challenges.
Social Networking websites are all the rage. These sites focus on building online communities of internet users who share similar activities and interests, or are interested in learning more.
Contrary to popular belief, when the economy slows, it’s time for companies to increase their advertising and marketing budgets.
Bell Canada has taken a huge step towards repositioning its brand identity in the telecommunications market. From a re-freshed logo and new marketing campaign, to introducing an alternative to the iPhone, the takeover by a private equity has signalled a new direction.
Stress, both work and non-work-related, can have a profound effect on an organizational climate and morale. For most people, a moderate amount of stress can be beneficial.
In today’s day and age, compensation packages have evolved to include perks and benefits that were unheard of a generation ago.
Recent studies have shown that online advertising is on the rise and for good reason. Online advertising is a form of advertising that uses the Internet and World Wide Web to deliver marketing messages and attract new customers.