The (perhaps not so) simple keys to running a successful business

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Sometimes lessons learned in your personal life are transferable to business. Case in point – while searching for local tradespeople for some home renovation projects, our experience was less than stellar. So it got me thinking that this may be a good opportunity to share some basic pointers for running a successful business – and […]

Building a Better Brand Experience

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Whether your business is an organic farm or an insurance brokerage, building a strong brand is essential to the long term success and vitality of your endeavor. Your brand tells your audience – both consciously and subconsciously – what you are all about. Making sure that you build it properly from the beginning is crucial. […]

ZOO Media Group Celebrates 10 Wild Years!

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Time sure does fly when you’re having fun! This month marks a very special milestone for ZOO as we celebrate our 10 year anniversary. Over the last decade, much has changed in the world of marketing and web development. The pendulum has swung swiftly from traditional marketing strategies and vehicles, to a focus on online […]

Google’s Mobile-Friendly Update

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Breaking News! As of April 21, 2015, Google will be drawing a line in the sand when it comes to mobile-friendly sites. Up until now, Google has been encouraging that websites focus on mobile responsiveness, but as of April 21, 2015 when they release their latest search engine algorithm, they will be insisting upon it! […]

The Relationship Between Quality SEO Content and Social Media

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The Importance of Social Media in Search Rankings Newsflash: your social media presence matters…even if your teenage son or daughter still won’t accept your Friend request. Perhaps your personal Facebook profile won’t bring your business fame and fortune, but your company’s online presence can play a big part in promoting your business. The quality SEO […]

2015 Marketing Trends

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Marketing is a continuously evolving industry where success is found at the intersection of consumer trends and company business models. As a new year is upon us, let’s pause for a moment to consider what 2015 marketing trends will hold for companies that choose to step out and lead the pack in their marketing campaigns. […]

Amazing Sketches

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When you operate a branding and graphic design agency, you are constantly looking for creative inspiration. And the wild world of the Internet is obviously a great way to explore artwork and artists that are putting unique spins on conventional mediums. Case in point, French artist and photographer Sébastien Del Grosso has taken a super cool approach […]

Selfie Dolls

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With Christmas just around the corner, you may be struggling to find that perfect gift for the selfie obsessed special someone in your life. I’m happy to say, your search is over. As the saying goes, you can’t truly love someone until you love yourself. Thanks to Hungary-based toymaker Magdolna Bakos of art workshop Mahinarium, you can now […]

Website Programming: How to do it right

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Your website as your chief marketing vehicle can be beautifully effective when you combine proven SEO techniques, dynamic website design, and robust website programming. In our two previous articles in this series, you learned about the benefits of SEO and website design – but there’s still a missing puzzle piece. The best way to conquer […]

The Importance of Website Design

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In the digital age, running a successful business often equates to having a successful online presence. If you want to bring in new customers and increase sales, then you need to have a website that works hard for you. As discussed last week, creating a healthy and successful website involves a proper combination of SEO, […]

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