Bounce Rates: The #1 Reason Why No One Browses Your Website

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Designing and developing websites in this day and age involves more than a little bit of code and an eye for aesthetics. In today’s hyper competitive marketplace, London, Ontario website designers need to know how to craft websites that convert. Whether it’s building a mailing list or selling a product, well constructed websites can lower bounce rates […]

How to Design a Website for 2014

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Make 2014 your year for online success with a little help from the London, Ontario website designers at ZOO Media Group. Our team of talented coders and creatives can help you design a website that’s both functional and fresh, not to mention responsive, accessible and user-friendly. The world of website design has come a long way […]

Marketing Tips for Long-Term Care Homes

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If there’s one thing that’s for certain in this world, it’s the fact that we all get older. There’s just no fighting time. Every day, more and more Canadians sign their retirement papers and officially embark upon their Golden Years. In fact, seniors now make up the fastest-growing age group in the nation, a trend […]

Why You Should Outsource Your Marketing

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Operating a small or midsized business isn’t easy. Your margins are slim, your resources are maxed and, more often than not, you’re the one in charge of doing everything. However, when small business owners insist on handling their own marketing, things can often take a turn for the worst. It’s funny – most small and […]

What is Web Accessibility? Decoding the AODA

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The Accessibility for Ontarians with Disabilities Act (also known as the AODA) requires all private and non-profit organizations with 50 or more employees and all public sector organizations to have a fully accessible website. So, just what does an accessible website look like? Well, for starters, an accessible website takes into account the variety of […]

The New Company Website

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How leading brands maintain an online presence. As much as it pains us to say this, we figured it wouldn’t hurt as much if it came from someone you trusted. So, at the risk of hurting your feelings, here it goes. Your company website? It’s a little boring. Mediocre at best. Sure, it has some […]

Five Tips to Build Better Business Cards

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Is success in the cards for you? It could be, but only if you’ve got a great business card to back you up. Even in today’s world of online networking and Linkedin recommendations, a good old-fashioned business card is still one of the best networking tools out there.  Whether you’re marketing yourself or your company, […]

Eight Features Every Startup Website Needs

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You’ve gone from idea generation to concept development, and now you’re ready to start rolling out your product. After months of hard work and sleepless nights, you’re finally ready to start the commercialization process and marketing efforts for your offering. First things first, you’re going to need a website. But not just any website. You […]

Intent and Web Search: A Look at Google’s Hummingbird Update

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Hold onto your hats boys and girls. Google recently announced another algorithm update, throwing online marketers and London, Ontario website designers for an unexpected loop. The follow-up to last year’s Panda and Penguin updates, the Hummingbird algorithm improvement, allows Google to handle “conversational search” enquiries. Now, rather than focusing on individual keywords and terms, Google’s […]

The Cost of Running a Startup

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Do you love to travel? Ever wonder what it would be like to setup a company in another country? With the advent of virtual office environments, things like cloud computing and conferencing technology can make it fairly easy for new startup to have a global presence. But with wide variations in cost of living expensies and […]

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