BIG Ideas for Small Business Marketing Part 3

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Are you finding it hard to make your business stand out in the crowd? Maybe it’s time to breathe new life into your small business marketing strategy with wild ideas from ZOO Media Group. As we’ve shown over the past two weeks, it is possible to get a mighty roar in the market with a small business […]

BIG Ideas for Small Business Marketing Part 2

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Last week we outlined 11 small budget marketing ideas that can help businesses make big waves without spending big money. This week, we’re going to continue that theme with more small business marketing strategies to help your business roar! Marketing strategies can get a little wild, but it’s the wild ideas that often work. ZOO […]

BIG Ideas for Small Business Marketing

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You want to stand out to your customers as King of the Jungle, the Mighty Duck or the Proud Peacock with the brightest plumage, but you’re a small business with an even smaller marketing budget. How can you grab BIG attention without spending big money? ZOO Media Group is all about helping your business become […]

Website Revamp: Why You’re Doing it Wrong

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So, you’re thinking about revamping your website design this spring. And not just a little redesign; you want to fully overhaul your entire site in order to create a web presence that’s cutting edge and totally original. New imagery, new content – you’re committed to going all the way. Well, maybe not all the way. […]

Fall in Love With Landing Pages

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Thinking about running some awesome online promotions? Then now is definitely the time to give some love to your landing pages and website design. Companies that run a lot of online marketing campaigns need more than great product pages, they need focused, funneled landing pages that have proven conversion clout. And we’re not just talking […]

Bounce Rates: The #1 Reason Why No One Browses Your Website

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Designing and developing websites in this day and age involves more than a little bit of code and an eye for aesthetics. In today’s hyper competitive marketplace, London, Ontario website designers need to know how to craft websites that convert. Whether it’s building a mailing list or selling a product, well constructed websites can lower bounce rates […]

Marketing Tips for Long-Term Care Homes

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If there’s one thing that’s for certain in this world, it’s the fact that we all get older. There’s just no fighting time. Every day, more and more Canadians sign their retirement papers and officially embark upon their Golden Years. In fact, seniors now make up the fastest-growing age group in the nation, a trend […]

Why You Should Outsource Your Marketing

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Operating a small or midsized business isn’t easy. Your margins are slim, your resources are maxed and, more often than not, you’re the one in charge of doing everything. However, when small business owners insist on handling their own marketing, things can often take a turn for the worst. It’s funny – most small and […]

What is Web Accessibility? Decoding the AODA

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The Accessibility for Ontarians with Disabilities Act (also known as the AODA) requires all private and non-profit organizations with 50 or more employees and all public sector organizations to have a fully accessible website. So, just what does an accessible website look like? Well, for starters, an accessible website takes into account the variety of […]

Eight Features Every Startup Website Needs

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You’ve gone from idea generation to concept development, and now you’re ready to start rolling out your product. After months of hard work and sleepless nights, you’re finally ready to start the commercialization process and marketing efforts for your offering. First things first, you’re going to need a website. But not just any website. You […]