Why You Should Outsource Your Marketing

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Operating a small or midsized business isn’t easy. Your margins are slim, your resources are maxed and, more often than not, you’re the one in charge of doing everything. However, when small business owners insist on handling their own marketing, things can often take a turn for the worst. It’s funny – most small and […]

What is Web Accessibility? Decoding the AODA

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The Accessibility for Ontarians with Disabilities Act (also known as the AODA) requires all private and non-profit organizations with 50 or more employees and all public sector organizations to have a fully accessible website. So, just what does an accessible website look like? Well, for starters, an accessible website takes into account the variety of […]

The New Company Website

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How leading brands maintain an online presence. As much as it pains us to say this, we figured it wouldn’t hurt as much if it came from someone you trusted. So, at the risk of hurting your feelings, here it goes. Your company website? It’s a little boring. Mediocre at best. Sure, it has some […]

Five Tips to Build Better Business Cards

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Is success in the cards for you? It could be, but only if you’ve got a great business card to back you up. Even in today’s world of online networking and Linkedin recommendations, a good old-fashioned business card is still one of the best networking tools out there.  Whether you’re marketing yourself or your company, […]

Eight Features Every Startup Website Needs

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You’ve gone from idea generation to concept development, and now you’re ready to start rolling out your product. After months of hard work and sleepless nights, you’re finally ready to start the commercialization process and marketing efforts for your offering. First things first, you’re going to need a website. But not just any website. You […]

10 Signs You Need to Redesign Your Company Website

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When was the last time you gave your company website a serious overhaul? One, two, five years? How can a company tell if now’s the right time to change both the functionality and aesthetics of their online presence? If you’re worried that your  website design is getting left in the dust, now’s the perfect time […]

What You Need to Know About the AODA

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Imagine that you’re researching a product or service on the Internet. After hours of slugging through search engine results, you come across a listing that looks promising. Except when you click on the link, you’re crushed to discover that the website is only available in a foreign language. That’s what the web browsing experience is […]

Logo Design & Development

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We build strong brands. That’s our motto here at ZOO Media Group. And although we have often discussed that a brand is so much more than just a logo, it is definitely a critical part to the development of a brand.

Creating a Great Brand Experience

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In most industries, whether it’s a business to consumer or business to business operation, there is a great deal of competition out there. So what separates one company from another when it comes to attracting and retaining customers?   Here’s a little case study featuring a local London, Ontario business to help illustrate some of […]