10 Signs You Need to Redesign Your Company Website

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When was the last time you gave your company website a serious overhaul? One, two, five years? How can a company tell if now’s the right time to change both the functionality and aesthetics of their online presence? If you’re worried that your  website design is getting left in the dust, now’s the perfect time […]

What You Need to Know About the AODA

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Imagine that you’re researching a product or service on the Internet. After hours of slugging through search engine results, you come across a listing that looks promising. Except when you click on the link, you’re crushed to discover that the website is only available in a foreign language. That’s what the web browsing experience is […]

Logo Design & Development

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We build strong brands. That’s our motto here at ZOO Media Group. And although we have often discussed that a brand is so much more than just a logo, it is definitely a critical part to the development of a brand.

Creating a Great Brand Experience

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In most industries, whether it’s a business to consumer or business to business operation, there is a great deal of competition out there. So what separates one company from another when it comes to attracting and retaining customers?   Here’s a little case study featuring a local London, Ontario business to help illustrate some of […]

Marketing Tips for Home Service Businesses

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Considering over half of our clients at ZOO Media Group are from the home service industry, we’ve learned a thing or two about marketing these companies over the years. From franchise operations, to small family run businesses, to large corporations – there are certain strategies and marketing tactics that work better than others when marketing these types […]

How to Explain Marketing to a Child

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I was looking back over some of the articles we have published since launching the ZOO Media Group website in 2005, and this has to be one of my all-time favorites. Short but sweet – it boils down the concept of marketing into the most basic of terms. It’s a very simple yet effective way to describe our industry to […]