Marketing Tips for Home Service Businesses

By -

Considering over half of our clients at ZOO Media Group are from the home service industry, we’ve learned a thing or two about marketing these companies over the years. From franchise operations, to small family run businesses, to large corporations – there are certain strategies and marketing tactics that work better than others when marketing these types […]

How to Explain Marketing to a Child

By -

I was looking back over some of the articles we have published since launching the ZOO Media Group website in 2005, and this has to be one of my all-time favorites. Short but sweet – it boils down the concept of marketing into the most basic of terms. It’s a very simple yet effective way to describe our industry to […]

Why Businesses Need Social Media

By -

In today’s online focused society, if I had to suggest the most efficient and highly effective marketing technique available, I would pick viral marketing. And the reasons are pretty simple. People will always believe or trust what friends and relatives have to say, more than the information coming directly from businesses and brands. And as […]