Interest in flexible or alternative work schedules is on the rise for both employers and employees. Organizations are recognizing the importance of providing a flexible work environment for its employees.
Having worked early on in my career in various Human Resources positions, I have to say that one of the most challenging parts of the job is finding good candidates suitable for hiring. Successful recruitment and selection campaigns can be really difficult to design and execute. And now in my Marketing, Communications and Graphic Design role, that training […]
Having worked extensively in various Human Resources departments, it became painfully apparent that Health & Safety is not a huge priority for a lot of organizations.
Considering over half of our clients at ZOO Media Group are from the home service industry, we’ve learned a thing or two about marketing these companies over the years. From franchise operations, to small family run businesses, to large corporations – there are certain strategies and marketing tactics that work better than others when marketing these types […]
I was looking back over some of the articles we have published since launching the ZOO Media Group website in 2005, and this has to be one of my all-time favorites. Short but sweet – it boils down the concept of marketing into the most basic of terms. It’s a very simple yet effective way to describe our industry to […]
In today’s online focused society, if I had to suggest the most efficient and highly effective marketing technique available, I would pick viral marketing. And the reasons are pretty simple. People will always believe or trust what friends and relatives have to say, more than the information coming directly from businesses and brands. And as […]
Preparing for a trade show can be a little hectic at times. From your booth to your demos, there’s a lot that goes into the development of a standout tradeshow display.
What’s in a name? Everything, if you’re a business. Great company names are more than just clever. They’re innovative, exciting and engaging.
London, Ontario residents certainly weren’t cheering yesterday when they learned the name of their new professional baseball team.
And when all of this work is finally completed and your website is launched, it’s time to kick-back and relax, right? WRONG!