Marketing Tips for HR Professionals

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Having worked early on in my career in various Human Resources positions, I have to say that one of the most challenging parts of the job is finding good candidates suitable for hiring. Successful recruitment and selection campaigns can be really difficult to design and execute. And now in my Marketing, Communications and Graphic Design role, that training […]

Marketing Tips for Home Service Businesses

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Considering over half of our clients at ZOO Media Group are from the home service industry, we’ve learned a thing or two about marketing these companies over the years. From franchise operations, to small family run businesses, to large corporations – there are certain strategies and marketing tactics that work better than others when marketing these types […]

How to Explain Marketing to a Child

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I was looking back over some of the articles we have published since launching the ZOO Media Group website in 2005, and this has to be one of my all-time favorites. Short but sweet – it boils down the concept of marketing into the most basic of terms. It’s a very simple yet effective way to describe our industry to […]

Why Businesses Need Social Media

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In today’s online focused society, if I had to suggest the most efficient and highly effective marketing technique available, I would pick viral marketing. And the reasons are pretty simple. People will always believe or trust what friends and relatives have to say, more than the information coming directly from businesses and brands. And as […]