ZOO and atWork look to the future

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Efficient, responsive and adaptable are all words used to describe successful businesses. So when atWork Office Furniture, a leader in office furniture design understood it was time to revamp their website for a new digital future, they desperately needed to incorporate these same attributes. Working with their long-time marketing partner, ZOO Media Group was tasked with designing […]

The Relationship Between Quality SEO Content and Social Media

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The Importance of Social Media in Search Rankings Newsflash: your social media presence matters…even if your teenage son or daughter still won’t accept your Friend request. Perhaps your personal Facebook profile won’t bring your business fame and fortune, but your company’s online presence can play a big part in promoting your business. The quality SEO […]

Website Revamp: Why You’re Doing it Wrong

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So, you’re thinking about revamping your website design this spring. And not just a little redesign; you want to fully overhaul your entire site in order to create a web presence that’s cutting edge and totally original. New imagery, new content – you’re committed to going all the way. Well, maybe not all the way. […]

Fall in Love With Landing Pages

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Thinking about running some awesome online promotions? Then now is definitely the time to give some love to your landing pages and website design. Companies that run a lot of online marketing campaigns need more than great product pages, they need focused, funneled landing pages that have proven conversion clout. And we’re not just talking […]

Intent and Web Search: A Look at Google’s Hummingbird Update

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Hold onto your hats boys and girls. Google recently announced another algorithm update, throwing online marketers and London, Ontario website designers for an unexpected loop. The follow-up to last year’s Panda and Penguin updates, the Hummingbird algorithm improvement, allows Google to handle “conversational search” enquiries. Now, rather than focusing on individual keywords and terms, Google’s […]