Point of purchase design is one of the most important aspects of your product’s marketing plan. This is because the retail point of purchase represents the time and place when all of the elements of a sale (consumer, money, and product) come together. In order for your product to stand out from the competition, you need a point of purchase display that speaks to the consumer and convinces them of your product’s value.
Now, more than ever, manufacturers are finding that well-designed displays, distinctive packaging and in-store promotions can provide an extra edge over the competition. But building successful point of sale marketing requires more than a simple display. The best POP marketing programs are creative, innovative, efficient, and cost-effective. Complex and multi-faceted, point of purchase marketing projects must abide by strict retailer restrictions, while at the same time promoting the product’s unique selling features.
ZOO Media Group provides end-to-end product marketing services, including product packaging design and point of sale programs. From strategy through to production and in-store compliance, our graphic designers and marketing experts know how to execute a successful product launch and/or promotion. Contact our office today to schedule a consultation with the ZOO graphic design team.