Q. What is the difference between advertising and marketing?
A. Advertising is a paid communication or promotion about a product or service. The main objective of an advertising campaign is to create more sales. Marketing, on the other hand, is the formulation of ideas that will ultimately bring the buyer and seller closer together. This involves developing, branding, and designing a product or services, doing research on the target consumer, and finally bringing the idea to market. In short, marketing is the entire promotional process from start to finish, whereas advertising is just a small piece of the puzzle.
Q. How can ZOO help my company create effective marketing strategies?
A. ZOO Media Group employs a team of proven marketing professionals, all of whom share the same philosophy when it comes to creating a winning strategy: research, insight, intuition, understanding, and imagination. Based on the findings of our marketing consultants, we will create effective marketing programs to help you build relationships with your customers and expand your brand reach.
Q. What types of marketing services do you provide?
A. ZOO Media Group is a comprehensive marketing agency, providing offline and online marketing solutions for businesses of all sizes. From print and graphic design to websites, social media, and copywriting services, we have all the tools your company needs to create a strong brand and effective marketing messages.
Q. Is ZOO capable of conducting market research on my company’s behalf?
A. Absolutely! ZOO has conducted market research for a great many of our clients, and have used results from our research to craft successful marketing and advertising campaigns.
Q. I need help bringing my product to market – how can ZOO help?
A. The marketing consultants and media planners at ZOO can help create a full marketing strategy for your product including packaging, launch kits, advertising campaigns, direct mailers, company websites and social media profiles. We’ll be here every step of the way to ensure your product gets the attention it deserves.