Not all pay-per-click traffic is equal. When it comes to developing a highly-competitive, well optimized search engine marketing strategy, traffic is secondary – conversions are the key to success.
Think about it – would you rather have 2000 people click through to your site via a sponsored search engine listing, but only 10 convert (i.e. make a purchase, send you an email, signup for a newsletter, etc.), or, would you rather have 600 people make the click and 300 of them convert into customers? Seems like a no-brainer.
Attract better traffic with highly targeted keyword research from ZOO Media Group. Why guess at the top search terms to target in your PPC campaigns when ZOO can identify the most popular keyword terms with expert precision? We’ll then use the results from our keyword research to develop a thorough search engine marketing and optimization strategy.
Make sure you’re targeting the correct keyword terms in your PPC advertising. Contact ZOO Media Group today to learn more about our expert keyword research tools.