Behaviour targeting is becoming an increasingly important part of any online marketing or advertising campaign. Known to most marketers as “remarketing”, behavioural targeting enables web marketers to advertise to Internet users based on what they’ve already shown an interest in via their browsing or searching history. As such, remarketing increases the authority and reputation of a brand to a highly targeted audience.
Remarketing is an effective advertising technique because it drives home repetition of your company name and brand. If you are utilizing remarketing technology and someone visits your site, but doesn’t make a purchase, your brand will continue to appear on major marketing and affiliate networks, subliminally reminding the customer of their missed purchasing opportunity.
Discounts, incentives, and special promotions work extremely well when deployed as part of a remarketing campaign. Contact ZOO Media Group today if you’re interested in using remarketing technology to effectively target motivated online shoppers.