You wouldn’t try to fix your car’s engine without checking to see what the issue is first. So why would you try to improve your website’s ranking and performance without taking the time to throughly analyze your current online marketing strategy?
The most important part of any search engine marketing or optimization project is to perform an initial site audit. A website audit will help your website developer and search engine marketing specialist determine off-site and on-site optimization factors which may be decreasing your site’s visibility to search engines. Our audit reports produce a snapshot of your website’s state of health at the time of the audit. From there we’ll provide you with some concrete, actionable recommendations that will help improve your site’s optimization and online marketability.
From site architecture right down to content and targeted keywords, we’ll review every aspect of your optimization strategy to ensure that your website’s internal structure is solid. From there, we’ll take a look at offsite factors, specifically your website’s backlink portfolio. Our detailed audit report will provide you with a comprehensive look at the inner workings of your website. To learn what is (and isn’t) working for your website, contact ZOO Media Group today to schedule your website audit report.