Q. What is search engine optimization (SEO) and why does my website need it?
A. Search engine optimization is an online marketing technique that helps search engines find and rank your website properly in search engine results. A well optimized website will undoubtedly rank well for relevant industry keywords and phrases. Of the millions of people who search the Internet daily, over 70% of them are seeking goods and services to purchase. Studies have shown that most Internet shoppers are more likely to buy from a link found on the first page of search results (less than 20% ever make it to the second page!). Making sure that your website is well optimized is absolutely critical in today’s competitive online marketplace.
Q. How fast are the results?
A. Results are mostly dependant on what product or service your website is trying to market, and what the competition is like for the keyword terms you wish to target. In a particularly competitive market you will need to be patient – results will not happen overnight! Each search engine optimization project presents its own unique challenges. However, it is sometimes possible to see results in as little as a few weeks.
Q. Is search engine optimization a one-time deal?
A. No. Like any other marketing strategy, you must constantly be optimizing your website in order to stay ahead of the competition, and in this case, on top of the search engine results. ZOO Media Group offers a number of continuous SEO marketing services that are design to help keep your website current and competitive.
Q. Do you offer both on-page and off-page SEO marketing services?
A. Absolutely! ZOO’s search engine optimization services look at all aspects of your web presences, including your backlink structure, code methods, and keyword strategy to ensure the best possible results. For more information on our SEO marketing services, check out our Search Engine Optimization Service page.
Q. Does ZOO employ any “black hat” methods in order to cheat the system?
A. Absolutely not. ZOO Media Groups search engine optimization specialists employ only ethical optimization techniques and will never cut corners when it comes to your SEO services.
Q. How will I know if your SEO services are working?
A. ZOO Media Group will provide you with detailed reports which will enable you to monitor the rankings of your website and gauge whether or not our services are benefitting your online presence.
Q. Will you guarantee that my website will make it to the top of the search engine rankings for my targeted keywords?
A. Although we love to provide guarantees, this is one promise we simply cannot make. While we offer premium SEO marketing services, we cannot guarantee a top ranking because: – We have no control over the methods your competitors are using and how their rankings will react to your SEO efforts. – Search engines, especially Google, are known for changing their algorithms which makes SEO results difficult to forecast over long periods of time.
If another so-called search engine optimization specialist says they can guarantee your rankings, don’t believe them. They’re either using black hat methods that could get your website blacklisted from Google forever, or they’re simply making an promise they have no plans on keeping.