Pulling text for your website from brochures and other marketing materials might seem like an easy option, but at what cost? Writing content for the web is tough. Not only do you need to create unique, relevant copy that catches the eye of your potential customer, but that same content also needs to appeal to web crawlers in order to improve your natural search engine rankings.
SEO content development is one of the most effective and efficient online marketing techniques. Not only will great content attract more visitors to your site via improved search engine rankings, but it will also help build natural backlinks and improve off-page optimization.
Proper SEO content development combines on-page optimization methods with well-written, informative copy. For more information on ZOO’s SEO content development programs, please contact the ZOO office at 519.474.9974.