FAQ

Q. What is a brand?

A. Phew, that’s a big question! Here’s our best answer: A brand is the emotional and psychological relationship that your company has with its customers. Strong brands and strong branding elicits thoughts, emotions, and sometimes even physiological responses from customers. While ZOO offers logo and graphic design, it’s important to note that a logo is not a brand. A logo is merely a representation of your brand. Your brand should be the foundation of your marketing activities.

Q. What is branding?

A. Branding is the process of clearly highlighting what makes your product or service different (and better) than your competitors’.

Q. How do I brand my company?

A. Well, that depends on a few things, like the industry you’re in, the products or services you’re selling, and your businesses goals. As a branding agency, ZOO’s brand consultants work closely with our clients to craft a brand identity that’s in line with your company’s values and goals. We’ll help you stand out in a crowded marketplace, and create a marketing strategy that’s clear, concise, and consistent.

Q. Why do I need a brand?

A. The marketing of your organization should be centred around your brand, so it’s extremely important that you have a strong, recognizable brand that effectively conveys your message. Every business needs a brand in order to differentiate themselves from the competition and create a connection with your customer base.

Q. What is the purpose of brand management?

A. Brand management is all about about boosting a company’s perceived value to the customer be ensuring all of your marketing┬ámaterials are consistent. A consistent brand helps improve brand equity, and makes it easier to manage both the tangible and intangible aspects of your brand.

Q. How can I properly manage my brand?

A. The advancement of technology has made monitoring and managing your brand much easier. ZOO encourages all of their customers to regularly monitor their brand reputation using a variety of social listening tools and social media marketing methods.

Q. Do you only offer marketing and branding services to Canadian companies?

A. No. The marketing consultants at ZOO Media Group can provided branding guidance and services to companies throughout North America.

Our Branding services include: