Frequently Asked Questions

Q. What is social media marketing (SMM)?

A. Social media marketing (SMM) involves promoting content in various ways using popular social networks and social media users, in an attempt to drive traffic and increase the exposure of your brand. A social media marketing specialist will often develop content that targets social media users in order to build a network of loyal followers and online fans.

Q. What is the difference between social media sites and social networks?

A. Social media and social networking are often used interchangeably, however it’s important to note they do not mean the same thing. Social media is a means of transmitting information. Social media differs from traditional media in that it provides anyone with the opportunity to create and disseminate content. A social network refers to a gathering of people that have some sort of shared characteristics associating them. These people use social networking sites to meet and interact. In short, social media is sort of like the radio – a way to share information. Social networks, like Facebook or Twitter, are more like places where people discuss information– a coffee shop, or the gym. A good social strategy incorporates both social media marketing and includes exposure on social networks.

Q. What are the advantages of using social networks and social media for businesses?

A. A good social marketing strategy combines social media and social networking to build an audience of people that are receptive to purchasing your products or services. By communicating with this audience on social networking sites, you ensure that your businesses remains “front of mind” and creates a channel for new business leads. Monitoring and responding to questions and comments on social networks is a great way to manage your brand and increase the reputation of your company.

Q. Which are the most popular social media and social networking sites for businesses to participate on?

A. The best social media sites and social networks are defined by their ability for interaction. Some of the more popular sites include Delicious (for social bookmarking) and Digg (for news publication). Social networking sites like Facebook, Twitter, and LinkedIn are also worth considering when building a social marketing strategy.

Q. How can Facebook be used as an effective social marketing tool?

A. Facebook helps businesses to develop relationships with their customers by connecting with them directly. Facebook enables businesses and organizations to build quality relationships with potential customers, rather than generating immediate sales. Word-of-mouth spreads quickly on Facebook, making it an extremely effective medium for spreading the word or increasing the “buzz” around your product or service. Facebook also offers advertising opportunities.

Q. Is Twitter and effective marketing tool?

A. As a micro-blogging site, Twitter’s main purpose is the exchange information in real time, rather than to market directly. Twitter is an extremely effective tool for monitoring your brand reach and reputation. Companies should use Twitter to listen and respond to their audience, and not just as a tool for spreading marketing materials.

Q. Should my company have a Facebook Business Page, Group Page, or Personal profile?

A. Companies and organizations should always set up a Facebook Fan Page, rather than a Group or Personal profile. This is because Fan Pages offer a variety of specialty marketing features that are specifically designed to help promote your brand and monitor you online presence.

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