How To Use Social Media For B2B Marketing

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When thinking about using social media in a marketing strategy, people often think business to consumer marketing. But the potential for social media marketing doesn’t have to stop there. When done right, social media can be very effective in the world of B2B marketing as well. B2B marketing largely relies on attracting new business partners […]

Making The Most Of Social Media Marketing

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In the marketing world, strategies must evolve with the changing consumer landscape. Marketers must be innovative and adapt openly to new and changing concepts and platforms. Over the last few years, one of the most powerful tools that has developed into a must-have component in your marketing arsenal is social media marketing. Social media has […]

Creating a Great Brand Experience

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In most industries, whether it’s a business to consumer or business to business operation, there is a great deal of competition out there. So what separates one company from another when it comes to attracting and retaining customers?   Here’s a little case study featuring a local London, Ontario business to help illustrate some of […]