The Importance of Good Graphic Design

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First of all, what exactly does graphic design mean? The term graphic design refers to a profession that focuses on artistic presentation and visual communication. Various methods are used to create and combine words and imagery to tell a story and communicate a message. Graphic design is used in advertisements, product packaging, web design, magazine layouts and the list goes on and on. But what differentiates between good graphic design and bad graphic design and why is it important to you and your business? Good graphic design is about effective communication.

The goal of every marketing initiative is to clearly communicate your brand message to the masses and strong graphic design can help your message stand out. The old adage, it’s not what you say, but how you say it – is a fundamental truth in effective advertising and marketing. How can you expect customers to buy your product or service if they don’t know you exist?

To start with, your company has to have a strong logo that is easily recognized and communicates to the customer what you and your company are all about. A strong corporate identity gives you instant credibility and presents a professional appearance. Once you have your logo, you need stylish and professional stationery for all your business communications. That means branded business cards, letterhead and envelopes. Next, marketing collateral is required such as a corporate brochure, sell sheets, case studies and a trade show booth if appropriate.

And finally, in today’s internet age, every company requires a web presence to be competitive. Seeing that 1 in 3 North Americans use the internet on a daily bases, having a company website presents an enormous marketing opportunity. And to tie all of this back to graphic design, having marketing materials that are distinctive and memorable can appeal to a wide demographic which can result in increased sales and market share. You can trust the graphic design experts at ZOO Media Group to create attention grabbing, award winning designs that will help your company stand out in the crowd.