Website Revamp: Why You’re Doing it Wrong

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So, you’re thinking about revamping your website design this spring. And not just a little redesign; you want to fully overhaul your entire site in order to create a web presence that’s cutting edge and totally original. New imagery, new content – you’re committed to going all the way.

Well, maybe not all the way. You’d still like to keep the image carousel on the homepage. And the navigation, it needs to be pretty standard. Oh, and you definitely don’t have enough money for custom photography – stock imagery should be just fine.

So, when all is said and done, you want to redesign your website… so that it looks exactly like your current website and, well… everyone else’s?

As web designers, we love pushing the boundaries of conventional design to exercise our creative muscle. This is why we love working with clients that are willing to think outside the box. When given the opportunity to innovate and experiment, our website designers have proven that they can produce some truly exceptional work.

There’s just one problem – rarely are we given the opportunity to forge a fresh path. But what’s the point in hiring a professional website designer if you’re not willing to let them sink their teeth into something unconventional and unexpected. If you’re clutching to design elements of old, stop! Building your website on a foundation of outdated features won’t just bore your visitors, it will ultimately cost you sales and customers.

So say goodbye to web design elements of yester-year. The following are three web design elements that have fallen out of vogue in the past year.

1. “One Page Wonder” Scrolling Sites

While massive scrolling websites might be all the rage for social sites like Twitter and Pinterest, the idea may not be so Google-bot-friendly. If Google or any of the other major search engines can’t efficiently navigate your website, your page ranking will likely suffer. According to an article on one of Google’s own blog sites, Google-bots can view pagination a little differently than humans do. If search engines can’t navigate major parts of your website, potentially huge amounts of content won’t get indexed and will not appear in search results.

Google search-bots look at two main things: content and navigation. The issue with one page websites is that they often have a navigation bar, but instead of delivering unique pages, the navigated content is located within the scrolling area, but it’s all on the same page. So your About page is technically on your Home page. Same with all your other sub pages like Resources or Contact Us. This setup can be confusing to both search engines and human visitors.

2. Hard Sell Banners

Sale! Buy Now! Big, bold hero banners on your homepage pushing your latest product aren’t just ineffective; they’re down right annoying. Leave your hard sell sales speech for landing pages and targeted campaigns. Your homepage should quickly provide visitors with a high level understanding of not just what your company sells, but what your organization stands for.

3. Bad Stock Photography

Yes, it’s cheap. Yes, it’s convenient. But that’s exactly why you shouldn’t spend your money on it. You’ve spent thousands of hours and dollars differentiating your products and service offerings from your competitors. And now you’re going to undue all of that hard work by slapping up a few cheap photos that are all over the Internet. Don’t belittle your brand. Invest in unique imagery.

Are you ready to let go of standard website design elements and embrace a new phase of online branding? Throw caution to the wind and let the talented design team at ZOO Media Group create something that’s head and shoulders above the competition. Book your free consultation today and take a walk on the wild side of design.