What’s Wrong with My Website Design?

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As a business owner, you want to make sure your company is being properly marketed, both online and off. So when it comes to hiring a website design company to work on your corporate domain, you want to make sure you’ve selected a team that knows exactly what is required to make your site stand out from the crowd. Not all website design companies are created equal, so make sure you take your time and really quiz your account representative on what his or her company has to offer.

“When you’re shopping for a website design professional, don’t be afraid to ask them for their honest opinion on your current website, or if you don’t have one, ask them to critique one of your competitors,” suggests Chris Dugas, Managing Director at ZOO Media Group. “This will help you better assess the company’s skill level and experience before you move forward.”

Things You Should Ask a Website Design Agency

The following are a few questions worth asking a potential website design agency prior to signing a web development agreement:

1) Will my website be compatible with all of the major browsers?

Chrome, Safari, Firefox and Internet Explorer — these are just a few of the website browsers that are currently being used by online shoppers and information seekers. Each browser has its own unique set of rendering issues, so don’t assume that everything is looking great just because your site displays perfectly in Chrome.  It’s important to make sure that your website design company tests your website across multiple browsers to ensure that everything is functioning properly prior to launch.

2) How long will it take for my website to load?

A slow loading webpage can really hurt your business. Not only will people get discouraged and surf away from a slow loading page, but search engines also take this factor into consideration when determining search engine result rankings. The generally accepted maximum time for a page to load is 10 seconds, but even that can be a long time for impatient online shoppers (the ZOO Media Group website loads in 0.61 seconds! Test your current website load time using this handy tool: https://developers.google.com/speed/pagespeed/insights/.

3) Is your company familiar with search engine optimization techniques? How will you ensure that my site ranks well for competitive keyword terms?

A well-rounded digital agency will include search engine optimization techniques in every step of the design process. This includes properly optimizing the code as well as including keyword rich content. Make sure you ask about how your website design company plans to maintain your website rankings post-launch, and what the cost will be to secure these services.

4) Does your agency check the validity of the website code used prior to launch to ensure there are no errors?

You’d be surprised how many website development companies forget this crucial step! Some search engines give lower rankings to pages that exhibit poor quality code (such as the incorrect nesting of elements).   A few minor errors can be expected, but major errors could be a sign of poor coding practices.

ZOO Media Group has the right answer to all of these questions (and there are so many more that should be addressed). Contact our agency today for more information on our website design and development services.