California Closets

For more than three decades, California Closets has created closet organizers and custom storage solutions for clients across the globe. They help their customers re-imagine spaces–discover hidden potential–and most of all, find balance. California Closets can work with you to create a balanced solution that fits your home and your lifestyle.

What they needed

California Closets was looking to increase traffic to their website and develop more online word-of-mouth buzz about their company. ZOO Media Group was tasked with developing an online media campaign to attract followers and to create vehicles to interact with customers online.

What we delivered

ZOO Media Group created an integrated online marketing campaign that included the design and development of a California Closets blog site and a Facebook fan page featuring special promotional offers for new followers.

The results

The response to California Closets’ blog site and Facebook fan page has exceeded expectations. The blog site developed by ZOO Media Group was so well received that the corporate head office decided to roll out the same blog format for all California Closet franchise locations. And the Facebook campaign has produced a significant jump in followers and resulting leads from the online promotional offer. The power of social media delivers once again.