Capstone Career Solutions offers career management and advancement coaching to achieve a new level of job satisfaction. Capstone needed some creative and marketing guidance to improve their brand identity and increase their reach across a wide range of channels.
ZOO Media Group created a new brand strategy and direction for Capstone. The branding services involved first understanding their sales process and target market, and then developing new marketing materials. From first contact letters, new brochures, case studies, e-newsletters and ads in local publications, to optimizing and refreshing their corporate website, the Capstone brand never been stronger and interest and awareness concerning their career management services continues to grow.