Sykes Assistance Services Corporation

Sykes Assistance Services Corporation, based in London, Ontario, has been an industry leader since 1955. Providing the very latest and most advanced customer communication, healthcare and employee wellness programs to over 100 private sector and Fortune 500 companies around the globe, Sykes Enterprises employ 27,000 employees worldwide.

What they needed

Sykes Assistance Services partnered with ZOO Media Group in 2005, to build a strong brand identity in support of its new corporate name and global marketing strategy. The goal was to break into new international markets and establish their brand position while implementing a comprehensive integrated marketing plan.

What we delivered

From new logos and corporate branding guidelines and a new corporate website and marketing collateral, to trade show booths and advertisements in various publications, ZOO helped Sykes strengthen their brand identity and penetrate new market segment territory. The integrated campaign also featured media buying, market research and recruitment initiatives.

The results

Sykes Assistance Services continues to grow their market share and increase awareness about their organizational health and communications programs on a global scale. ZOO continues to develop and strengthen our relationship with Sykes Assistance Services. Sykes will look to ZOO Media Group to launch their new Integrated Heath program – Care Coach, in spring of 2009.