Students attending post-secondary school have it pretty good. Thanks to MicroFridge, a Danby company, they will never know the pains of living solely on cafeteria food. Or even worse, surviving on the dreaded ramen noodles or mac and cheese. MicroFridge College Refrigerators makes it easy for students to store perishable items by offering them the ability to rent or buy specialty appliances that incorporate freezers, refrigerators and microwaves, all in one space-saving and stylish unit.
What they needed
In order to reach and efficiently service their target audience, MicroFridge needed to revamp and modernize their College Refrigerators website. At the time, their site was unresponsive, a challenge to navigate, and did not effectively lead customers through the entire purchase process. The client needed an intuitive new website which would allow customers to quickly find their school and complete their appliance rental or purchase in a very user-friendly manner.
What we delivered
We worked with MicroFridge every step of the way to create a dynamic and user-experience focused content management e-commerce website with outstanding performance across all platforms and devices. The new responsive website features strong product imagery, embedded video, and most importantly, the ability to quickly secure a rental or purchase in just a few clicks.
ZOO Media Group is excited to partner with an industry leading appliance brand like Danby. In addition to launching the College Refrigerators website, we will also be developing the new MicroFridge Corporate site. We look forward to many more shared successes.