Any longtime resident of London knows that Harrison Pensa is a respected pillar of the community and has been so for over two decades. They’ve earned a reputation for their expertise in law, but also for the genuine relationships they have built with their clients and their considerable charitable contributions to the city. So, how does a 20-year-old law firm, in the age of shortened attention spans and demand for accessibility, continue to connect with the community and their clients in such a seamless way? They are strategic with the partnerships they make. Because sometimes, even lawyers can use a little help.
What they needed
Harrison Pensa engaged ZOO Media Group to develop a 12-month integrated marketing plan, which included both traditional and more innovative and digital media tactics. As Harrison Pensa grows their Personal Injury offering, they needed a fresh new website and an effective way to increase their brand recognition in a very competitive space.
What we delivered
Our tagline, “Our focus is firmly on you” says it all. From billboards and print ads to bus wraps, the Harrison Pensa Personal Injury Group brand connects with people. And their dynamic new website is responsive, making important information available anywhere, anytime. The site is structured with an effortless user experience in mind, ensuring information is readily accessible and flows naturally. Still unsure of where to go? No worries, the new Harrison Pensa Personal Injury Group website also includes a chat system, so if visitors have any questions at all, help is only a click away.
ZOO Media Group is thrilled to be a part of Harrison Pensa’s evolution and growth as one of London’s most esteemed law firms. Our experienced marketing and design team is managing the media planning and buying, as well as ad creative, website SEO copywriting and search engine marketing. We are proud to provide the Personal Injury Group a one stop full service marketing solution.