Sharon Village Care Homes offers a resident-focused approach to long-term caregiving and senior services. Operated by a team of experienced senior care professionals, SVCH is southwestern Ontario’s leading provider of mature housing and assistive care. Driven by a shared commitment to community, compassion and comfort, the team at SVCH strives for excellence in all areas of operations and service execution.
What they needed
Sharon Village Care Homes operated under multiple brands prior to amalgamating their efforts under a new corporate umbrella organization. Faced with five different websites and five different brand messages, SVCH called upon ZOO Media Group to assist them with a complete brand overhaul, including an accessible website, a new logo and a range of marketing materials.
What we delivered
ZOO Media Group provided Sharon Village Care Homes with a full rebranding strategy, successfully aligning the various properties under one identity. Phase one involved a brand audit, which helped provide the foundations for a marketing plan, social media strategy and improved online presence. In phase two, ZOO Media Group proceeded to provide Sharon Village Care Homes with a new logo, stationary, corporate guideline documents and a fully accessible, AODA compliant website design. The third and final phase involved the creation of brand messaging and taglines, the development of web content and print copy and the creation of internal and external announcements introducing the new corporate brand.
Whereas the previous branding approach was fragment and frustrating, the new Sharon Village Care Homes corporate identity clearly and effectively reflects the organization’s core values of integrity, dignity and understanding. What’s more, the choice to have ZOO Media Group manage the entire rebranding process helped ensured a quick and efficient execution of deliverables.