Sykes Telehealth Division employs more than 300 professional Registered Nurses across six telehealth centres in Canada. Combining clinical knowledge with sophisticated technology, Sykes provides crucial healthcare guidance and monitoring systems to the public. Looking to grow their team, Sykes partnered with ZOO Media Group to develop and launch a national recruitment campaign.
The centre piece of the Sykes campaign was the design and development of a new recruitment website in both standard and mobile friendly versions. A strong print, social media and search engine marketing campaign supported the initiative and has resulted in a significant boost to the recruitment efforts at Sykes. Video production is also on tap to further promote all the benefits of a career with Sykes.