Weken Toys and Electronics is a 30,000 square foot megastore located in Ohsweken, Ontario offering the ultimate selection of electronics and new toy and toy liquidation items at incredible tax-free savings. Weken partnered with ZOO Media Group to announce the grand opening of their megastore via an integrated marketing and media plan.
ZOO Media Group rolled out a multi-faceted campaign, featuring over a million flyer inserts across various south western Ontario newspapers, outdoor advertising and extensive radio promos including a live on-location radio broadcast. The plan also featured a number of contests both online and in-store, which were used to build an email database for the launch of the ZOO designed Weken e-flyer. The success of Weken’s grand opening event surpassed all attendance and revenue targets.