In today’s fast-paced digital world, efficiency and adaptability are paramount. When atWork Office Furniture, a leading name in office furniture design, recognized the need for a website overhaul, they understood the importance of incorporating these attributes into their online experience. Working closely with their long-time partner, ZOO Media Group, they sought to create a modern, ecommerce-driven platform that would not only look sleek but also deliver a superior user experience for their diverse customer base.
Founded over 50 years ago, atWork began as a small association of Ontario furniture dealers and has since grown into a recognized leader in the office furniture marketplace. With four independent locations across Ontario, atWork offers a vast selection of high-quality office furniture from both local and international manufacturers. The company’s success lies in its longstanding relationships with suppliers and its ability to deliver top-tier products and services tailored to any office space.
Just like ZOO Media Group, atWork has built a reputation on fostering strong, enduring partnerships—one of the key factors that drives their continued success in the competitive office furniture industry.
atWork Office Furniture has been a valued client of ZOO Media Group for over 15 years. Over the course of their long-standing relationship, we’ve worked together to build their last two ecommerce websites, continuously enhancing their online presence to meet the growing demands of their customers. Our deep understanding of their business and industry allows us to deliver solutions that are both strategic and effective.
At ZOO, we don’t just build websites—we build relationships. Our ongoing partnership with atWork allows us to stay aligned with their vision and help them navigate the evolving digital landscape, month after month.
As mobile browsing became increasingly prevalent, atWork knew that their website needed to be responsive—able to seamlessly adapt to all screen sizes and devices. Moreover, with over 400,000 furniture items available for purchase and delivery across Canada, atWork required a secure, robust ecommerce platform to handle the extensive product catalog while maintaining an efficient and user-friendly experience for both customers and staff.
In addition to front-end usability, atWork also needed an intuitive custom backend system to allow their team to easily update product details, promotions, and content. With their growing online presence, it was crucial that their new website would not only improve the customer experience but also streamline internal operations.
ZOO Media Group worked closely with atWork to design and implement a modern, responsive ecommerce website that meets the needs of both customers and employees. Our goal was to create a visually appealing, intuitive platform that allowed users to browse and purchase office furniture with ease.
Website Redesign & Development
The new website features an optimized design with a focus on user experience (UX) and mobile responsiveness. The interface was redesigned to make product searches easier and faster, helping customers find what they need in just a few clicks. The updated navigation and filter features allow users to explore a wide variety of office furniture options without feeling overwhelmed.
Ecommerce Functionality
We developed a secure, scalable ecommerce solution to handle the large inventory and ensure smooth, quick transactions. Whether customers are purchasing office desks, chairs, or custom office designs, they can now do so with a seamless checkout process that ensures a hassle-free experience from start to finish.
Custom Functionality to Streamline Operations
To ensure the website runs smoothly with minimal disruptions, ZOO Media Group created custom functionality to reduce the number of third-party plugins, preventing potential issues with plugin bloat and software updates. This approach not only improves the site’s speed and reliability but also eliminates common technical problems that arise from plugin conflicts, ensuring the website remains optimized and efficient over time.
SEO Optimization
The website was built with SEO best practices in mind to ensure maximum visibility in search engine results. From optimizing the site’s URL structure, metadata, and content to ensuring the site’s speed and mobile performance, the new site was designed to rank higher on Google, driving more organic traffic and improving customer engagement.
Content Management System (CMS)
To support atWork’s ongoing growth, we integrated a flexible content management system (CMS). This enables the atWork team to easily update products, manage promotions, and keep the site fresh with minimal effort, ensuring the business can continue to meet the demands of their customers.
“We knew how vital our website was to the success of our business,” says Rodney Lover, Sales & Marketing Director at atWork. “Customers often browse online and call us for consultations, and our website sparks sales leads. ZOO Media Group not only helped us launch a new website on-time and under-budget, but they’ve been a critical partner for ongoing support in all of our marketing efforts—from print advertising to eblasts. Their responsiveness and expertise have been invaluable.”
What sets ZOO Media Group apart is our commitment to building high-performance websites that do more than look good—they drive results. Our team combines exceptional design with advanced functionality, ensuring that websites not only engage users but also convert them into customers. Whether it’s improving user journeys, boosting conversion rates, or optimizing websites for search engines, we focus on achieving measurable business goals.
“A total website overhaul was lining up to be a huge undertaking. With a long-term reputation and excellent client loyalty, our site already had loads of traffic. It was critical we execute well. ZOO Media Group came through it all shining. Our new ecommerce website was on-time and under-budget. ZOO’s design expertise and consistent attention helped immensely. Through that wonderful experience, we now rely on ZOO Media Group for most of our buying group marketing including print advertising, client eblasts, and our important print catalogue.”
Is your website ready for a digital upgrade? ZOO Media Group specializes in creating user-friendly, visually appealing websites that help you attract visitors and convert them into leads and sales. Ready to enhance your online presence? Contact us today to begin your website transformation.
view more work |
web design •
branding •
graphic design •
videos
