In the fast-paced plumbing and drainage industry, a strong online presence can make all the difference. BEST Plumbing and Drainage, a trusted name in the business, has always known the importance of staying ahead of the curve. After partnering with ZOO Media Group for over 18 years, the time had come to elevate their online presence once again. The new website needed to showcase their expert services while providing a seamless, user-friendly experience across all devices. This web redesign and development project aimed to improve both form and function.
BEST Plumbing and Drainage has built a stellar reputation by offering reliable, high-quality services to both residential and commercial clients throughout London and southwestern Ontario. Their commitment to exceptional service has made them a go-to choice for countless homeowners and businesses.
Over the course of their 18-year partnership with ZOO Media Group, ZOO has helped BEST maintain their image through various marketing efforts, including two website builds, brochures, vehicle wraps, and trade show booth design. However, after eight years of steady performance, BEST’s previous HTML website began to feel outdated. While it still performed well in search engine rankings, a fresh, on-brand look and feel, updated imagery, and current photos of completed projects were needed. With the growing importance of mobile-friendly designs and advancements in web redesign and development, an upgrade became essential.
BEST Plumbing and Drainage’s primary goal for the new website was to improve user experience, responsiveness, and functionality. The old site lacked enough content on the service pages to fully explain the wide range of services BEST offers for both residential and commercial properties. Furthermore, making updates to the old HTML site was costly and time-consuming due to the lack of a content management system (CMS). This highlighted the need for a more modern and flexible web redesign and development solution.
BEST also needed a website that could capture more leads and improve engagement. The new site required better service explanations, easier content management, and a blog feature to support SEO. Additionally, integrating customer testimonials directly from Google reviews would help showcase BEST’s reputation and improve trust with potential customers.
ZOO Media Group knew the critical nature of this project. ZOO’s approach always starts with strategic planning and careful consideration of a client’s needs. From the outset, ZOO’s principals, Chris and Sandra Dugas, were excited to help BEST take their business to the next level.
“We’ve worked with BEST for nearly two decades, and we wanted this website to truly elevate their business,” says Chris Dugas. “The key was building a responsive site that not only looked great but also delivered results.”
ZOO designed a fully responsive website that would function smoothly on any device. They incorporated a custom WordPress solution that allowed BEST to easily manage content and keep the site updated without needing technical expertise. The addition of a blog would enhance SEO, and integrating customer testimonials would further establish BEST’s credibility. The web redesign and development was carefully planned to ensure that every element worked seamlessly for the customer.
The result is a sleek, modern website that highlights the professionalism and range of services BEST Plumbing and Drainage offers. The site was designed with simplicity and usability in mind, ensuring that customers can quickly find the information they need.
The WordPress platform allows BEST to manage their content with ease. Whether updating service details, adding new service gallery photos or posting blog articles, the site is now easy to keep current. Each service page clearly outlines BEST’s extensive offerings, with detailed descriptions, images, and clear calls to action that encourage customers to get in touch. The pages are also optimized for SEO, ensuring that BEST continues to attract relevant, high-quality traffic.
One standout feature is the integration of customer testimonials, which are dynamically pulled from BEST’s Google reviews. This provides real-time social proof and boosts the company’s credibility with potential customers.
Additionally, ZOO’s on-site and technical SEO efforts ensured the website was optimized for both performance and visibility. From keyword analysis to content creation, the website is designed to drive traffic and generate leads for years to come.
As part of its ongoing digital marketing services, ZOO Media Group also helps syndicate blog content on Facebook. ZOO manually shares the blog articles they create for BEST on the company’s Facebook page. This helps promote the valuable plumbing tips and insights from BEST’s blog, allowing them to engage with their audience directly on social media. Additionally, the blog posts are optimized for SEO to ensure that they attract the right audience and drive traffic to the website.
With the launch of their new website, BEST Plumbing and Drainage is ready to continue providing exceptional service while embracing the digital age. ZOO Media Group has once again delivered a solution that meets both the current and future needs of their client. The web redesign and development efforts have not only transformed the visual appeal of the site but also improved its functionality and efficiency.
“Working with ZOO over the years has been such a positive experience,” says the team at BEST Plumbing and Drainage. “Their attention to detail and ability to translate our needs into a website that works for both us and our customers is unmatched. We now have a modern, mobile-friendly site that not only showcases our services but helps us continue to grow our customer base.”
“ZOO Media Group continues to do wonders for my company! Their refreshing and strategic approach to our marketing needs has been absolutely fantastic! We have been extremely satisfied with everything from our first one-page website design to our newest site and everything else from brochures, flyers to trade show booths. I would highly recommend ZOO Media Group to anyone!”
For businesses like BEST Plumbing and Drainage, having a reliable and experienced digital partner is essential to staying competitive in today’s digital landscape. ZOO Media Group’s expertise in strategic planning, web design, SEO, and content creation has helped BEST establish a website that is as reliable and efficient as the services they provide.
ZOO Media Group’s commitment to excellence is reflected in the success of their happy clients. Don’t just take our word for it—read our client reviews to see how ZOO has helped businesses elevate their online presence and achieve remarkable results.
If your business is ready to revamp its online presence, ZOO Media Group is the partner you need to take your brand and website to the next level. Whether you’re looking for a fresh new design, improved functionality, or enhanced user experience, ZOO can help you build a digital presence that will grow your business and connect with your customers.
For more information or to get started on your website project, contact ZOO Media Group today.
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