Frequently asked questions
What is a brand?
Phew, that’s a big question! Here’s our best answer: A brand is the emotional and psychological relationship that your company has with its customers. Strong brands and strong branding elicits thoughts, emotions, and sometimes even physiological responses from customers. While ZOO offers logo and graphic design, it’s important to note that a logo is not a brand. A logo is merely a representation of your brand. Your brand should be the foundation of your marketing activities.
What is branding?
Branding is the process of clearly highlighting what makes your product or service different (and better) than your competitors’.
How can I create a strong brand for my company?
Well, that depends on a few things, like the industry you’re in, the products or services you’re selling, and your businesses goals. As a branding agency, ZOO’s brand consultants work closely with our clients to craft a brand identity that’s in line with your company’s values and goals. We’ll help you stand out in a crowded marketplace, and create a marketing strategy that’s clear, concise, and consistent.
Why do I need a brand strategy?
The marketing of your organization should be centred around your brand, so it’s extremely important that you have a strong, recognizable brand that effectively conveys your message. Every business needs a brand in order to differentiate themselves from the competition and create a connection with your customer base.
What is the purpose of brand management?
Brand management is all about about boosting a company’s perceived value to the customer be ensuring all of your marketing materials are consistent. A consistent brand helps improve brand equity, and makes it easier to manage both the tangible and intangible aspects of your brand.
How long will it take for ZOO to come up with a custom logo design for my business?
Nailing down the perfect logo can take time. Our talented brand specialist will do their best to accommodate any deadline. In general our logo design concepts are usually presented to the client within 1-2 weeks.
How long will it take to build a strong brand identity for my business?
Creating a strong brand will depend on the age, size and complexity of your business. It requires thorough analysis of your business operations, industry and target market. It could take a few months to a year to create and launch a well developed new brand image that is consistent throughout all marketing touchpoints and well communicated internally and externally.
Can I see some of ZOO’s past custom logo design work prior to hiring your team?
Yes, we have an online portfolio of past design projects that you can review to see the quality of our work.