In today’s competitive home renovation industry, having a professional and cohesive online presence is essential. Mission Exteriors, a trusted provider of exterior renovation services across Southwestern Ontario, recognized the need to modernize their brand and digital strategy. Their existing DIY website lacked branding, content, and the tools needed to generate leads online. That’s when they turned to ZOO Media Group for a complete transformation through expert web design, branding, and digital marketing services.
Mission Exteriors specializes in high-quality exterior renovation services, including siding, roofing, windows, doors, and eavestrough systems. They are also known for their innovative Mission Leaf Guards, which provide homeowners with a durable, maintenance-free solution to protect their gutters. With a commitment to professionalism, customer care, and timely service, Mission has built a reputation based on trust and results throughout the region.
Despite their solid reputation and growing word-of-mouth referrals, Mission Exteriors knew that an outdated website and lack of strong branding could limit their growth potential in an increasingly digital world
When Mission approached ZOO Media Group, their website was a basic template with minimal content and no clear brand identity. While they had been growing through referrals, they wanted to attract more qualified leads online and create a stronger visual presence—both digitally and in print. They also planned to expand their service offerings and needed a flexible marketing partner to help position them for long-term success.
The first step was to create a comprehensive brand strategy for Mission Exteriors. We researched their industry, analyzed key competitors, and identified what homeowners truly value in exterior renovation services.
With those insights, we developed a bold new logo design for their core renovation business, as well as a distinct brand identity for their innovative leaf guard products. Once the branding was approved, our graphic designers got to work on all visual assets—business stationery, sales copy, brochures, presentation folders, and eye-catching trailer wrap designs.
Simultaneously, our web design and development team began building a modern, custom website that reflected the new brand and clearly communicated Mission’s services and strengths. The new site featured rich content, professional photography, intuitive navigation, and mobile responsiveness—everything needed to convert visitors into leads.
After the site launch, we worked hand-in-hand with the client to execute a tailored digital marketing strategy that included SEO, remarketing campaigns, and custom banner ads to generate high-quality leads. With everything in place, Mission quickly saw an increase in online inquiries and conversions.
As the campaign gained traction, Mission Exteriors returned to ZOO for help launching a new 3D design service developed in response to Covid-19. This phase of the project included creating a dedicated landing page and producing a series of engaging social media videos to promote their new virtual service offering.
Thanks to a strategic and collaborative approach, Mission Exteriors now has a professional brand identity and a high-performing digital presence that reflects their quality of work and builds trust with homeowners. Their custom website has become a key lead-generation tool, while their refreshed print materials and vehicle wraps help them make a lasting impression offline.
From initial branding, graphic design, web development to full-service digital marketing, ZOO Media Group helped Mission grow their business and successfully launch new services. The results speak for themselves: stronger brand recognition, increased online leads, and a powerful foundation for future success.
“ZOO Media has been an absolute pleasure to work with. Their timelines, professionalism, skill, and attention to detail is unlike any other marketing and communications firm we’ve worked with. Mission Exteriors had logos, a website, a trailer wrap, brochures, and pamphlets all designed, delivered, and in use within a month. Sandra and Chris and their team are friendly, confident, and always sure to respond to messages/phone calls in due time and listen with open ears so as to ensure nothing goes unseen or unnoticed; it’s this dedication to their clients that makes working with them such a smooth and trustworthy process. It has been a pleasure working with ZOO Media and we look forward to continuing to grow our professional relationship with their team in the months and years to come. Thank you ZOO, for helping us get off our feet and launching us into the community!”
ZOO Media Group stands out as a premier branding and digital marketing agency in London, Ontario. Celebrating over 20 years in business and over 150 years of combined experience, they specialize in creating tailored solutions that drive business growth. Their services encompass branding, web design, custom development, digital marketing, and video production, all aimed at delivering measurable results for clients across various industries.
If you’re seeking to enhance your brand identity and digital presence, ZOO Media Group offers the expertise and dedication to help you succeed. Contact them today to discuss how they can assist in achieving your business goals through strategic branding and marketing solutions.
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