At ZOO Media Group, we take great pride in working with ambitious entrepreneurs who are looking to establish their brand and grow their businesses. One such entrepreneur is the founder of Simply Linen, a long-time client who trusted us with yet another exciting project. Simply Linen offers high-quality commercial laundry services, linen and uniform rentals, and facility services, such as gloves, mops, and mats. Serving a diverse range of industries, from restaurants and golf clubs to healthcare offices and convention centers, Simply Linen’s reach extends across London and Southwestern Ontario.
When Simply Linen launched its new business venture, they knew the importance of having a strong, professional brand. With our proven track record of helping their previous ventures succeed, the founder turned to us for a complete branding solution, including logo design, website development, and graphic design.
As a new business in a competitive market, Simply Linen needed a strong brand presence from the ground up. They needed everything—from a unique logo design to a fully functional, user-friendly website that could cater to both their customers and internal business needs. Our challenge was to create a visual identity that reflected their professionalism while maintaining a versatile appeal to a variety of industries. At the same time, we were tasked with developing a custom website that was both aesthetically pleasing and easy to navigate.
With the client’s trust in our previous work, ZOO Media Group was excited to take on this challenge and deliver a seamless branding solution across both digital and print platforms.
Our team at ZOO Media Group began the project by focusing on the core element of Simply Linen’s brand: the logo. Through creative brainstorming and strategic design, our graphic designers presented three distinct logo concepts. Each concept reflected the essence of Simply Linen’s values—reliability, professionalism, and versatility. After discussing the designs with the client and refining the selected option, we finalized the logo that would represent their business across all platforms.
The logo design process is the foundation of any successful branding project. For Simply Linen, we ensured that the final logo was clean, modern, and easily recognizable. The logo would be featured on all marketing materials, from brochures to business cards and even the company’s delivery trucks. By maintaining a cohesive visual identity across all materials, we ensured that Simply Linen’s brand was consistent, professional, and memorable.
Once the logo was complete, our team shifted focus to the design of essential marketing collateral. This included brochures, business cards, and custom stationery. Additionally, we worked on the vehicle wraps for Simply Linen’s delivery trucks, ensuring that the branding would be visible to a wide audience on the road. Each design piece was carefully crafted to reflect Simply Linen’s professionalism and high-quality service offerings.
With the branding and marketing materials in place, it was time to create the heart of Simply Linen’s online presence: their website. Our web designers and developers worked closely to design an informative, user-friendly website that showcased the company’s services while providing an intuitive experience for potential customers. The website was built to be fully responsive, ensuring it looked great and functioned smoothly across all devices, including desktops, tablets, and smartphones.
Using HTML5 and the latest web design best practices, we created a website that was visually appealing, easy to navigate, and optimized for performance. Our goal was to provide a seamless browsing experience for potential clients looking to learn more about Simply Linen’s services and easily get in touch.
The final results of the project left the client absolutely thrilled. Simply Linen now had a strong, professional brand identity that included a custom logo, high-quality marketing materials, and a fully functional website. The cohesive branding ensured that Simply Linen could confidently present itself to clients in various industries, whether through print or digital media.
“We are extremely happy with ZOO Media Group on our recent project Simply Linen. They hit the mark designing our logo & website and were up to the challenge with our short time frame request. As a returning client, this being the third company I have entrusted with ZOO, I can genuinely say they can be trusted with one of the most important aspects of your business. Thanks again!”
At ZOO Media Group, we specialize in creating comprehensive branding solutions, including logo design, web design, website development, and graphic design services. Whether you’re a new business or looking to refresh your existing brand, we’re here to help you create a lasting impression. Contact us today to discuss how we can elevate your business with a tailored branding strategy and a user-friendly website that drives results.
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