MCL Cleaning Solutions is a global leader in infection prevention, committed to ensuring workplaces, homes, and facilities are clean, sustainable, and healthy. Established in 1973, MCL has grown to operate out of facilities in North Bay and a 40,000 square foot warehouse in Concord, Ontario. Today, MCL offers over 10,000 SKUs to customers around the world.
As the company expanded, they realized the importance of having a modern, user-friendly web presence to support their growing product offerings and customer base. They needed a robust ecommerce platform that would streamline their operations, improve accessibility, and boost customer satisfaction.
MCL reached out to ZOO Media Group for help. They needed an ecommerce solution that would combine three existing websites into one, improve their branding, and create a seamless, responsive user experience for all devices, including mobile and tablets. With ZOO Media Group’s extensive experience in ecommerce development and digital marketing, MCL was confident that they could achieve these goals.
MCL faced several key challenges with their online presence:
1. Outdated Websites
MCL’s original online store was built by their inventory software provider, limiting the ability to update or customize content. Any changes to the site required contacting the inventory software company, creating a slow and inefficient process. The old site wasn’t mobile-friendly, lacked SEO strategies, and provided a poor user experience.
2. Combining Three Websites into One
MCL’s website structure consisted of three separate sites—one for the online store, one for company information, and one for career opportunities and consumer materials. This fragmented approach created confusion and difficulty for customers trying to find information. Moreover, none of these websites were optimized for SEO, which hindered MCL’s visibility in search engines.
3. Branding and Visual Identity
MCL had been using the same branding for over 20 years, which no longer reflected the company’s position as a modern, innovative leader in infection prevention. It was time for a fresh, cohesive brand that could better connect with their audience and represent their values.
ZOO Media Group stepped in to help MCL streamline its online presence, revamp its brand, and create an ecommerce site that could handle their growing business needs.
Full Branding Revamp
Our team worked closely with MCL to create a new brand identity that aligned with their core values and modernized their image. We designed a new logo and extended it across the entire company, including stationery, brochures, sell sheets, and branded packaging. These design elements were seamlessly integrated into the new website, creating a cohesive brand experience from start to finish. To ensure consistency, ZOO Media Group developed a comprehensive Brand Guide for MCL to follow in the future.
Custom Ecommerce Web Development
ZOO’s team of Magento developers created a fully customized ecommerce solution tailored to MCL’s needs. The new website is built on Magento, a powerful ecommerce platform known for its flexibility and scalability. The site integrates seamlessly with MCL’s inventory and accounting systems, allowing for real-time updates to product availability and prices. It’s mobile-responsive, ensuring a smooth and consistent shopping experience on any device, whether on desktop, tablet, or mobile.
With the new ecommerce site, MCL can manage their extensive product catalog easily through an intuitive admin login, which allows them to make updates without relying on third-party providers. Additionally, the site now includes powerful SEO strategies to boost search engine rankings and attract new customers.
Combining Websites into One Unified Platform
ZOO Media Group combined MCL’s three separate websites into one streamlined, user-friendly platform. By merging their ecommerce store, company information, and career pages into a single site, MCL can now provide a more cohesive and engaging experience for visitors. The site also features blog integration, allowing MCL to publish SEO-optimized content that drives organic traffic and engages customers.
Enhanced User Experience and Accessibility
The new MCL website offers an intuitive, easy-to-navigate user experience. Customers can now easily browse MCL’s 10,000+ products, filter by category, and view detailed product pages with relevant, dynamic information. A user-friendly search feature helps visitors quickly find exactly what they need, while clear calls to action encourage customers to place orders or inquire about products.
With a streamlined checkout process, MCL’s ecommerce site ensures that customers can easily place orders and reorder products, whether they are existing clients with accounts or new customers without an account.
Strategic Digital Marketing Elements: Driving SEO and Engagement
ZOO Media Group didn’t just focus on web design and development; we also developed a comprehensive digital marketing strategy to increase MCL’s visibility and drive traffic to the site. Through a detailed website audit, we identified areas for improvement in SEO and recommended content strategies to enhance MCL’s search engine rankings.
Our team helped MCL launch a company blog, which serves as a valuable resource for customers and drives organic search traffic. By publishing informative, SEO-optimized articles about infection prevention, cleaning solutions, and other relevant topics, MCL can further establish its authority in the industry and engage with both current and potential customers.
Additionally, we helped MCL create product information sheets, FAQs, and instructional videos to provide valuable resources for their customers. These elements not only improve customer satisfaction but also enhance the site’s SEO performance.
The new MCL website has transformed their online presence, providing a modern, efficient platform that better serves their customers and internal teams. With ZOO Media Group’s expertise in ecommerce web development and digital marketing, MCL now has a site that:
The result is a highly functional, visually appealing website that meets the needs of MCL’s growing business. Whether a customer is ordering products, browsing company information, or applying for jobs, the website offers a smooth, engaging experience every time.
One of the key benefits of the new MCL website is how it caters to both existing and new customers. Returning customers can easily reorder products, while new customers can explore MCL’s offerings and create an account for future purchases. The detailed product pages and easy navigation make the shopping experience smooth and efficient, ensuring customer satisfaction at every step of the journey.
“ZOO Media Group has provided a complete rebrand and with the success of the rebrand, we are now working on additional marketing initiatives. ZOO is now managing our digital marketing campaigns, blogs, and designs for all sales aids. All these projects are being managed alongside a very large endeavor—developing a new website. They have exceptional project management skills, keeping on top of all project deliverables and responding to ongoing requests and iterations of campaigns and designs in a timely and professional manner!”
This testimonial highlights not only the seamless ecommerce experience but also ZOO Media Group’s ability to manage complex projects and deliver results that drive continued success for their clients.
If your brand and website are feeling outdated, it’s time for a change. ZOO Media Group specializes in transforming brands and building custom, high-performance websites that drive business growth. From branding and web design to ecommerce development and SEO, our team has the expertise to help you succeed.
Contact us today to learn how we can elevate your brand and create a website that enhances your business performance. Whether you’re looking to refresh your brand, build a custom ecommerce store, or improve your digital marketing strategy, we’re here to help.
Take the Next Step Towards Digital Success with ZOO Media Group!
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